Radio listenership dropped in the capital to 818,000 down 1% on the year and the same book on book. The falls are less pronounced on a book on book basis with but looking at them over the year some of the falls are severe. Double digit decrease in the capital for Newstalk, Today FM, Q102 and 2FM and, of them, only Q102 managed to get something back in the last quarter.

RTE1 are still the dominant force reaching 305,000 listeners. They are followed by FM104 on 189,000 a 3% increase on the year. Newstalk, are next on 154,000. Last year they were only 10,000 behind FM104 and this has now drifted out to a 35,000 listener difference mainly due to the last quarter..

FM104, 98FM, Q102, Sunshine and Lyric were the only stations to add listeners in the last quarter and Sunshine was the only station to add listeners over the year.  With most of the stations losing over the year, as did Dublin listenership, it’s hard to tell where they are going instead.

At the start of 2011(Q1), Dublin radio listenership stood at a reach of 87% and it now stands at 79%. That’s a worrying trend and one that would have to be analysed further to see where this erosion is happening.   

Table: Dublin Reach

  Year On Year   Book on Book
  2016Q1 2015Q1 +/- +/- Ch   15Q4 +/- +/- Ch
Any Radio 818 79% 829 81% -11 -2% -1%   823 80% -5 -1% -1%
Any National 478 46% 498 49% -20 -3% -4%   491 48% -13 -2% -3%
RTE Radio 1 305 30% 297 29% 8 1% 3%   312 30% -7 0% -2%
FM 104 189 18% 184 18% 5 0% 3%   186 18% 3 0% 2%
Newstalk 154 15% 174 17% -20 -2% -11%   165 16% -11 -1% -7%
Spin 1038 145 14% 147 14% -2 0% -1%   149 14% -4 0% -3%
98FM 107 10% 109 11% -2 -1% -2%   103 10% 4 0% 4%
Today FM 85 8% 99 10% -14 -2% -14%   90 9% -5 -1% -6%
Q102 76 7% 92 9% -16 -2% -17%   73 7% 3 0% 4%
RTE 2FM 65 6% 77 8% -12 -2% -16%   69 7% -4 -1% -6%
Sunshine 106.8 60 6% 45 4% 15 2% 33%   56 5% 4 1% 7%
RTE Lyric FM 57 6% 60 6% -3 0% -5%   56 5% 1 1% 2%
Radio Nova 100FM 56 5% 58 6% -2 -1% -3%   58 6% -2 -1% -3%
Classic Hits 4FM 36 3% 38 4% -2 -1% -5%   36 3% 0 0% 0%
Phantom 105.2FM 18 2% 22 2% -4 0% -18%   19 2% -1 0% -5%

Graphic: Dublin Reach 

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Table:Dublin Shares

  Year On Year   Book on Book
  16Q1 15Q1 +/-   15Q4 +/-
RTE Radio 1 35.1% 32.3% 2.8%   35.0% 0.1%
FM104 11.5% 10.7% 0.8%   10.9% 0.6%
Newstalk 9.6% 10.5% -0.9%   10.3% -0.7%
Dublin’s 98FM 6.3% 6.7% -0.4%   6.2% 0.1%
Spin 1038 6.3% 7.2% -0.9%   6.9% -0.6%
Q102 5.9% 5.9% 0.0%   5.5% 0.4%
Today FM 5.1% 6.3% -1.2%   5.6% -0.5%
Sunshine 106.8 4.8% 3.4% 1.4%   4.3% 0.5%
RTE 2FM 3.9% 4.7% -0.8%   4.1% -0.2%
Nova 100FM 3.5% 3.7% -0.2%   3.8% -0.3%
RTE Lyric FM 3.3% 3.6% -0.3%   3.2% 0.1%
Classic Hits 4FM 2.7% 2.6% 0.1%   2.5% 0.2%
TXFM 0.8% 1.2% -0.4%   0.7% 0.1%

Graphic: Dublin Shares

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Table: Dublin Weekday Top 20

            Year on Year Book on Book
      16Q1 15Q4 15Q1 +/-‘000 +/- % +/-‘000 +/- %
1 RTE1 Morning Ireland 167 169 166 1 1% -2 -1%
2 RTE1 Sean O’Rourke 144 146 135 9 7% -2 -1%
3 RTE1 Liveline 132 125 110 22 20% 7 6%
4 RTE1 Tubridy 126 125 119 7 6% 1 1%
5 RTE1 News at One 126 124 103 23 22% 2 2%
6 RTE1 Ronan Collins 94 96 93 1 1% -2 -2%
7 FM104 The 10-3 Show 91 87 82 9 11% 4 5%
8 RTE1 Drivetime 90 91 80 10 13% -1 -1%
9 SPIN 1038 Steve K 83 86 90 -7 -8% -3 -3%
10 Newstalk Breakfast 77 81 80 -3 -4% -4 -5%
11 FM104 Strawberry Alarm 76 82 82 -6 -7% -6 -7%
12 RTE1 Ray D’Arcy 74 72 59 15 25% 2 3%
13 FM104 The Jam 71 67 70 1 1% 4 6%
14 Newstalk Pat Kenny 55 57 61 -6 -10% -2 -4%
15 Newstalk The Right Hook 52 58 57 -5 -9% -6 -10%
16 98FM Barry Dunne 50 48 42 8 19% 2 4%
17 Newstalk Moncrieff 46 49 43 3 7% -3 -6%
18 SPIN 1038 Fully Charged 45 49 43 2 5% -4 -8%
19 SPIN 1038 Spin Talk 40 41 44 -4 -9% -1 -2%
20 2FM Breakfast Republic 39 38 n/c     1 3%

Finally below is the reach of a selection of the Dublin franchise stations year on year and book on book.

Table: Dublin Programmes

    16Q1 15Q4 15Q1 YoY BoB
FM104 Strawberry 76 82 82 -6 -7% -6 -7%
FM104 10-3 Show 91 87 82 9 11% 4 5%
FM104 The Jam 71 67 70 1 1% 4 6%
FM104 The Takeover 14 14 15 -1 -7% 0 0%
FM104 Phoneshow 27 30 29 -2 -7% -3 -10%
                 
    16Q1 15Q4 15Q1 YoY BoB
Q102 Dave Harrington 28 21 21 7 33% 7 33%
Q102 Liam Coburn 37 36 40 -3 -8% 1 3%
Q102 Aidan Cooney 33 39 44 -11 -25% -6 -15%
Q102 Drive @ 5 23 21 26 -3 -12% 2 10%
Q102 The Love Zone 11 11 20 -9 -45% 0 0%
                 
    16Q1 15Q4 15Q1 YoY BoB
SPIN 1038 Fully Charged 45 49 43 2 5% -4 -8%
SPIN 1038 Nikki Hayes 32 35 34 -2 -6% -3 -9%
SPIN 1038 Spin Talk 40 41 44 -4 -9% -1 -2%
SPIN 1038 Steve K 83 86 90 -7 -8% -3 -3%
SPIN 1038 The Zoo Crew 29 31 28 1 4% -2 -6%
                 
    16Q1 15Q4 15Q1 YoY BoB
98FM Big Breakfast 33 36 45 -12 -27% -3 -8%
98FM Dublin Talks 35 34 34 1 3% 1 3%
98FM Barry Dunne 50 48 42 8 19% 2 4%
98FM Big Ride Home 30 29 37 -7 -19% 1 3%
98FM The Fix 9 10 10 -1 -10% -1 -10%