JNLR 2015Q4 National Listenership

Overall there was a minor drop in listenership nationally, well within statistical error and certainly not to trouble with this issue any further. National listenership remained at a healthy 83% or 3,001,000 people daily.

Focussing on the stations, the clear winner on the national stage was RTE1 in this book, with a year on year increase of 64,000 listeners (8%) and a book on book gain of 32,000 or 4%.

The veneer of 2FM’s number year on year, holding steady at 374,000, is very much tarnished when we see their more recent past. Their book on book figure has them down 20,000 or -5% on the quarter.

Today FM have been caught in a narrow band of listenership for some time but the numbers for 2015 show them having firmly broken out of that – except in the wrong direction. Year on year sees them back 23,000 or -5% and book on book shows them down 16,000 or 4%.

Newstalk was steady – but it’s possibly an adjective they don’t wish to associate with their efforts. From the beginning of 2013 they had nothing but a near meteoric rise in their listening figures, but the jets have cooled of late and a gain of 4,000 year on year and a drop of 6,000 book on book is not what they were hoping for.

Table : National Reach
  Year on Year Book On Book
Station 15Q4   14Q3   +/- +/-  Ch 15Q2 +/- +/- Ch
Any Radio 83% 3001   84% 3006   -1% -5 0% 83% 3004 0% -3 0%
Any National 46% 1649   46% 1642   0% 7 0% 46% 1652 0% -3 0%
RTE Radio 1 25% 900   23% 836   2% 64 8% 24% 868 1% 32 4%
RTE 2FM 10% 374   10% 375   0% -1 0% 11% 394 -1% -20 -5%
RTE Lyric FM 4% 138   4% 137   0% 1 1% 4% 134 0% 4 3%
Today FM 12% 437   13% 460   -1% -23 -5% 13% 453 -1% -16 -4%
Newstalk 11% 396   11% 392   0% 4 1% 11% 402 0% -6 -1%
Home Local Station 42% 1516   43% 1534   -1% -18 -1% 42% 1522 0% -6 0%
Regional/Local 7% 269   8% 278   -1% -9 -3% 8% 273 -1% -4 -1%

Note: The +/- above are absolute: RTE1 added 2% points from 23% to 25%. It added 64,000 listeners which is an 8% increase (ch).

Table: National Reach by Quarter
  15Q4 15Q3 15Q2 15Q1 14Q4 14Q3 14Q2
Any Radio 3001 83% 3004 83% 3007 84% 3009 84% 3006 84% 2986 83% 2982 83%
Any National 1649 46% 1652 46% 1657 46% 1670 46% 1642 46% 1638 46% 1641 46%
Any RTE Radio 1257 35% 1247 35% 1252 35% 1241 35% 1214 34% 1212 34% 1216 34%
Any RTE1/2FM/Lyric 1242 34% 1231 34% 1235 34% 1217 34% 1193 33% 1191 33% 1195 33%
RTE Radio 1 900 25% 868 24% 863 24% 843 23% 836 23% 837 23% 849 24%
RTE 2FM 374 10% 394 11% 402 11% 400 11% 375 10% 366 10% 366 10%
RTE Lyric FM 138 4% 134 4% 131 4% 138 4% 137 4% 142 4% 138 4%
Today FM 437 12% 453 13% 457 13% 476 13% 460 13% 463 13% 458 13%
Newstalk 396 11% 402 11% 401 11% 404 11% 392 11% 376 10% 365 10%
Region/Local/M-City 2088 58% 2090 58% 2071 58% 2078 58% 2102 58% 2066 58% 2054 57%
Home Local Station 1516 42% 1522 42% 1521 42% 1515 42% 1534 43% 1501 42% 1497 42%
Regional/Local Station 269 7% 273 8% 260 7% 272 8% 278 8% 272 8% 266 7%
Graphic: National Reach

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Shares

RTE1 added a valuable 1.6% share over the year and .8% book on book. 2FM were level year on year and down .3% book on book. Today lost 1.1% in 2105 over 2014 and it dropped .3% in the last quarter. Newstalk were relatively steady gaining and losing year on year and book on book respectively.

Graphically it’s much easier to see the progress of the various players:

Graphic: National Shares

national shares

Table: National Market Shares
  Year On Year Book on Book
Station 15Q4 14Q4 +/- 15Q3 +/-
Any Radio 100.00% 100.00% 0.00% 100.00% 0.00%
Any National 46.10% 45.70% 0.40% 46.00% 0.10%
Any RTE Radio 32.10% 30.60% 1.50% 31.50% 0.60%
Any RTE1/2FM/Lyric 31.60% 29.90% 1.70% 31.00% 0.60%
RTE Radio 1 23.10% 21.50% 1.60% 22.30% 0.80%
RTE 2FM 6.50% 6.50% 0.00% 6.80% -0.30%
RTE Lyric FM 2.00% 1.90% 0.10% 1.90% 0.10%
Today FM 7.60% 8.70% -1.10% 7.90% -0.30%
Newstalk 6.50% 6.40% 0.10% 6.60% -0.10%
Any Region/Local/M-City 53.90% 54.30% -0.40% 54.00% -0.10%
Home Local Station 39.30% 39.20% 0.10% 39.50% -0.20%
Other Regional/Local Station 4.40% 5.00% -0.60% 4.20% 0.20%
 Reach by Quarter

 The hourly picture changes little year and simply shows the dominance of RTE1 – but here it is anyway:

day parts