JNLR 2015Q4 Cork Listenership

Cork was akin to a bare-knuckle scrap in the last few books  – now it looks like a mismatch and no rematch in the contract. RedFM pulled away, yet again, to 133,000 or 32% reach having added 34,000 listener’s in the year (+34%) and a more conservative 8,000 or 6% in the last quarter. Cork’s 96FM is the ultimate victim in this fight dropping 17,000 on the year (-13%) but managing to keep it steady in the last quarter. Consider, if you will, that in mid ’13 they were at an untouchable 174,000 listeners per day, 70,000 ahead of their nearest rival RTE1.      

C103 also felt a bit of pain too dropping 4,000 on the year and managing a gain of 1,000 in the last quarter.

Table: Cork Listenership
  Year on Year   Book on Book
  15Q4 14Q4 +/- %   15Q3 +/- +/-
Any Radio 340 84% 341 83% -1 0%   343 84% -3 -1%
Any National 175 42% 173 42% 2 1%   171 42% 4 2%
Red FM 133 32% 99 24% 34 34%   125 32% 8 6%
96 FM 113 27% 130 31% -17 -13%   114 27% -1 -1%
Radio 1 101 24% 89 22% 12 13%   93 24% 8 9%
C103 65 16% 69 17% -4 -6%   64 16% 1 2%
Today FM 49 12% 53 13% -4 -8%   50 12% -1 -2%
4 FM 44 11% 39 10% 5 13%   42 11% 2 5%
Newstalk 42 10% 45 11% -3 -7%   48 10% -6 -13%
2FM 34 8% 35 9% -1 -3%   35 8% -1 -3%
Lyric FM 16 4% 17 4% -1 -6%   17 4% -1 -6%

cork

Below is a quick look at the programmes that are in the main Cork Stations.  

Table: Cork Program Details
Station Programme Time 15Q4 15Q3 +/- ’00 +/- %
C103 Colum McGrath 06.00-10.00 27 29 -2 -6.9%
C103 Patricia Messenger 10.00-13.00 38 39 -1 -2.6%
C103 Eric-Griffin 13.00-16.00 27 28 -1 -3.6%
             
96FM Nick Richards 06.00-09.00 49 50 -1 -2.0%
96FM PJ Coogan 09.00-12.00 66 71 -5 -7.0%
96FM Ken Tobin 12.00-16.00 56 58 -2 -3.4%
             
Red FM The KC Show 06.00-09.00 41 39 2 5.1%
Red FM Neil Prendeville 09.00-12.00 68 64 4 6.3%
Red FM Philip Bourke 12.00-16.00 61 56 5 8.9%
Table: Cork Shares
Station 15Q4 15Q3 +/-
RED FM 22.30% 20.40% 1.90%
96FM 19.80% 20.60% -0.80%
RTE RADIO 1 18.30% 17.20% 1.10%
C103 12.60% 13.60% -1.00%
4FM 6.90% 6.70% 0.20%
TODAY FM 6.60% 7.10% -0.50%
NEWSTALK 5.80% 6.80% -1.00%
RTE 2FM 5.20% 4.90% 0.30%
RTE LYRIC FM 1.50% 1.80% -0.30%