The national picture shows that radio listenership is still in a healthy position with a reach of 83% of the population every day. While this is up 18,000 on the previous year (14Q3) it’s down marginally (3,000) on the previous book (15Q2). That small slippage also had the affect of moving the point reach from 84% in 15Q2 to 83% this time out.

On a station by station basis most gained year on year and fell on a book on book analysis. RTE1 is still the dominant force reaching 24% of the population every day or 868,000 people which is up on yearly and book on book – an increase of 4%.

Today FM comes in second on a 13% reach with 453,000 on average tuning in every day. This is down slightly year (2% or 10,000) on year and marginally on the book. But in all counts it still hangs on to the 13% reach.

Newstalk regained third birth from the last survey on 11% and just shades 2FM on 402,000. While they had monster growth on year on year basis they only gained 1,000 compared to 15Q2.  
2FM is up 28,000 on the year to 394,000 or 11% but was down 8,000 from the last survey.  Lyric comes in a 4% (134,000) and is ahead on the last survey by 3,000.

Table : National Reach
  Year on Year Book On Book
Station 15Q3   14Q3   +/- +/- Ch 15Q2 +/- +/- Ch
Any Radio 83% 3004   83% 2986   0% 18 1% 84% 3007 -1% -3 0%
Any National 46% 1652   46% 1638   0% 14 1% 46% 1657 0% -5 0%
Home Local Station 42% 1522   42% 1501   0% 21 1% 42% 1521 0% 1 0%
Any RTE Radio 35% 1247   34% 1212   1% 35 3% 35% 1252 0% -5 0%
RTE Radio 1 24% 868   23% 837   1% 31 4% 24% 863 0% 5 1%
Today FM 13% 453   13% 463   0% -10 -2% 13% 457 0% -4 -1%
Newstalk 11% 402   10% 376   1% 26 7% 11% 401 0% 1 0%
RTE 2FM 11% 394   10% 366   1% 28 8% 11% 402 0% -8 -2%
Regional/Local 8% 273   8% 272   0% 1 0% 7% 260 1% 13 5%
RTE Lyric FM 4% 134   4% 142   0% -8 -6% 4% 131 0% 3 2%

Note: The +/- are absolute: RTE1 added 1% point from 23% to 24%. It added 31,000 listeners which is a 4% increase (ch).      

 Table : National Reach – Quarterly 
  15Q3 15Q2 15Q1 14Q4 14Q3 14Q2 14Q1
Any Radio 3004 83% 3007 84% 3009 84% 3006 84% 2986 83% 2982 83% 2969 83%
Any National 1652 46% 1657 46% 1670 46% 1642 46% 1638 46% 1641 46% 1618 45%
Any RTE Radio 1247 35% 1252 35% 1241 35% 1214 34% 1212 34% 1216 34% 1217 34%
Any RTE1/2FM/Lyric 1231 34% 1235 34% 1217 34% 1193 33% 1191 33% 1195 33% 1199 33%
RTE Radio 1 868 24% 863 24% 843 23% 836 23% 837 23% 849 24% 845 24%
RTE 2FM 394 11% 402 11% 400 11% 375 10% 366 10% 366 10% 376 10%
RTE Lyric FM 134 4% 131 4% 138 4% 137 4% 142 4% 138 4% 128 4%
Today FM 453 13% 457 13% 476 13% 460 13% 463 13% 458 13% 442 12%
Newstalk 402 11% 401 11% 404 11% 392 11% 376 10% 365 10% 334 9%
Region/Local/M-City 2090 58% 2071 58% 2078 58% 2102 58% 2066 58% 2054 57% 2034 57%
Home Local Station 1522 42% 1521 42% 1515 42% 1534 43% 1501 42% 1497 42% 1491 42%
Regional/Local Station 273 8% 260 7% 272 8% 278 8% 272 8% 266 7% 261 7%
Graphic: National Reach

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Shares

The shares are still the fairly reliable metric in the surveys. The only highlights would be that Today FM, on an annual basis, lost 1.1% share but managed to retain that number survey on survey. Book on book 2FM managed to drop a third of a point and RTE1 gained nearly a half point

  Year On Year Book on Book
Station 15Q3 14Q3 +/- 15Q2 +/-
Any Radio 100.00% 100.00% 0.00% 100.00% 0.00%
Any National 46.00% 46.60% -0.60% 45.90% 0.10%
Any RTE Radio 31.50% 31.40% 0.10% 31.50% 0.00%
Any RTE1/2FM/Lyric 31.00% 30.60% 0.40% 30.90% 0.10%
RTE Radio 1 22.30% 22.10% 0.20% 21.90% 0.40%
RTE 2FM 6.80% 6.60% 0.20% 7.10% -0.30%
RTE Lyric FM 1.90% 2.00% -0.10% 1.90% 0.00%
Today FM 7.90% 9.00% -1.10% 7.90% 0.00%
Newstalk 6.60% 6.30% 0.30% 6.60% 0.00%
Any Region/Local/M-City 54.00% 53.40% 0.60% 54.10% -0.10%
Home Local Station 39.50% 38.50% 1.00% 39.50% 0.00%
Other Regional/Local Station 4.20% 5.00% -0.80% 4.40% -0.20%
Graphic: Shares

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 Day Parts

A look at the day parts only confirms the dominance of RTE1

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