JNLR 2014 Q4 Regional/Local Stations

To spare a few pixels, I’ll throw the regional stations and locals ones together. The regional stations first: It was fairly steady book on book for most, but on a twelve month basis it’s a little more dramatic as you can see from the table below. The only station to lose ground since the survey in 2013Q4 was iRadioNW dropping 2%, but did hold steady book on book.   

With the exception of iRadioNE all the other regional stations are second only to their home local competition and in front of Radio1. It’s not always been the case as the charts below will testify with most stations only edging ahead of Radio1 in the last few books and Spin SW getting ahead of Radion1 in this survey for the first time since 2012Q3. So the regional stations are definitely putting pressure on Radio1 but are still a good distance from the home local stations

Region 2013Q4 2014Q4 +/- Cha %
iRadio NE 82 100 18 22%
iRadio NW 121 118 -3 -2%
Beat 102 90 99 9 10%
Spin SW 75 90 15 20%

 

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Home Local Stations

You can see from the chart below that the home local stations are holding their own against the nationals, but still not managing to get ahead of them in most areas. Actually, only five of the franchises can boast more listeners than any of the nationals combined.  

home local

There is very little to add to the tables below. 2012Q4 is there for reference only and is not used in the comparisons – thus it’s greyed out. 

Station Region 2014Q4 2013Q4 2012Q4 +/- Ch %
Highland Radio  Nth Donegal 62 62% 66 65% 66 65% -4 -6%
Mid West Radio  Mayo 61 62% 61 60% 60 59% 0 0%
Radio Kerry  Kerry 63 54% 59 51% 58 50% 4 7%
Ocean FM  Donegal/Leit 36 44% 39 48% 41 50% -3 -8%
Tipp FM  Tipperary 45 36% 47 38% 60 48% -2 -4%
Clare FM  Clare 42 47% 41 45% 43 47% 1 2%
WLR FM  Waterford 42 45% 42 46% 41 46% 0 0%
Galway Bay FM  Galway 68 35% 63 32% 88 45% 5 8%
Limerick’s Live 95FM  Limerick 60 40% 69 45% 67 44% -9 -13%
Shannon/Northern   RN/LD/LM/CN/MN 86 44% 84 42% 84 43% 2 2%
South East Radio  Wexford 46 40% 41 36% 44 39% 5 12%
KCLR 96FM  Kilk/Carlow 47 40% 41 34% 43 37% 6 15%
Midlands 103FM  Laois/Off/WM 64 34% 69 36% 70 37% -5 -7%
East Coast FM  Wicklow 35 32% 31 29% 28 26% 4 13%
LM FM  Louth/Meath 62 27% 51 22% 59 25% 11 22%
K FM Kildare 37 23% 37 23% 37 23% 0 0%

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