Much like previous surveys, local area franchises remain as they were. Except there are two large fallers this survey.
Galway Bay dropped 25,000 and thirteen percentage points and Tipp FM dropped 13,000 and ten percentage points. To counter this there were no huge gains either, the largest being East Coast with 3,000.
As you can see from the graphs beow, time has not been kind to the Locals. Once the debutant darling of the radio world, they have seen better days. Dropping 100,000 plus in the last year has to be hurting business. Their decline really only began at the end of 2012 but there has been no letup since.
Local Q4 Listening | Franchise | 13-4 ‘000 |
13-4 % |
12-4 ‘000 |
12-4 ‘000 |
+/- | +/- |
Highland Radio | Nth Donegal | 66 | 65% | 66 | 65% | 0 | 0% |
Mid West Radio | Mayo | 61 | 60% | 60 | 59% | 1 | 1% |
Radio Kerry | Kerry | 59 | 51% | 58 | 50% | 1 | 1% |
Ocean FM | Donegal/Leit | 39 | 48% | 41 | 50% | -2 | -2% |
Tipp FM | Tipperary | 47 | 38% | 60 | 48% | -13 | -10% |
Clare FM | Clare | 41 | 45% | 43 | 47% | -2 | -2% |
WLR FM | Waterford | 42 | 46% | 41 | 46% | 1 | 0% |
Galway Bay FM | Galway | 63 | 32% | 88 | 45% | -25 | -13% |
Limerick’s Live 95FM | Limerick | 69 | 45% | 67 | 44% | 2 | 1% |
Shannon/Northern | RN/LD/LM/CN/MN | 84 | 42% | 84 | 43% | 0 | -1% |
South East Radio | Wexford | 41 | 36% | 44 | 39% | -3 | -3% |
KCLR 96FM | Kilk/Carlow | 41 | 34% | 43 | 37% | -2 | -3% |
Midlands 103FM | Laois/Off/WM | 69 | 36% | 70 | 37% | -1 | -1% |
East Coast FM | Wicklow | 31 | 29% | 28 | 26% | 3 | 3% |
LM FM | Louth/Meath | 51 | 22% | 59 | 25% | -8 | -3% |
K FM | Kildare | 37 | 23% | 37 | 23% | 0 | 0% |
Franchise | 13-4 ‘000 |
13-4 % |
12-4 ‘000 |
12-4 % |
+/- | +/- |
iRadio NE | 82 | 12% | 80 | 12% | 2 | 0% |
Beat 102-103FM | 90 | 23% | 91 | 23% | -1 | 0% |
Spin South West | 75 | 18% | 89 | 21% | -14 | -3% |
iRadio NW | 121 | 21% | 114 | 20% | 7 | 1% |
As you can see from below time has not been kind to the Locals. Once the debutant darling of the radio world, they have seen better days. Dropping 100,000 plus in the last year has to be hurting business. Their decline really only began at the end of 2012 but there has been no letup since.