Normally, nothing really changes in the local franchises, a percent here or there dictates the headlines in most surveys. But there have been some seismic changes to a few of the stations figures, and not in a positive fashion.
Tipp FM’s reach dropped twelve points to 38% from 50%. Likewise Galway Bay moved to 36% from 45% down nine points. The root cause of those rather sharp drops are best explained locally, but I’m sure that a stewards enquiry will be taking place.
Local Q3 Reach % | Franchise | 2013 | 2012 | 2011 | 2010 | 2009 | YoY |
Highland Radio | Nth Donegal | 66 | 66 | 65 | 69 | 67 | 0 |
Mid West Radio | Mayo | 62 | 58 | 58 | 50 | 48 | 4 |
Radio Kerry | Kerry | 50 | 51 | 50 | 51 | 45 | -1 |
Tipp FM | Tipperary | 38 | 50 | 45 | 44 | 52 | -12 |
Ocean FM | Donegal/Leit | 49 | 49 | 50 | 41 | 46 | 0 |
Clare FM | Clare | 46 | 47 | 46 | 43 | 45 | -1 |
Shannonside/Northern | RN/LD/LM/CN/MN | 39 | 46 | 47 | 46 | 53 | -7 |
WLR FM | Waterford | 44 | 45 | 47 | 48 | 51 | -1 |
Galway Bay FM | Galway | 36 | 45 | 37 | 41 | 40 | -9 |
Limerick’s Live 95FM | Limerick | 45 | 42 | 48 | 51 | 53 | 3 |
South East Radio | Wexford | 38 | 38 | 35 | 36 | 39 | 0 |
KCLR 96FM | Kilk/Carlow | 38 | 36 | 41 | 40 | 39 | 2 |
Midlands 103FM | Laois/Off/WM | 38 | 35 | 39 | 39 | 39 | 3 |
LM FM | Louth/Meath | 23 | 26 | 24 | 28 | 35 | -3 |
East Coast FM | Wicklow | 26 | 26 | 24 | 26 | 26 | 0 |
K FM | Kildare | 22 | 24 | 25 | 24 | 27 | -2 |
Station Q3 | 2013 | 2012 | 2011 | 2010 | 2009 |
Beat 102-103 | 23 | 22 | 20 | 20 | 20 |
Spin South West | 19 | 21 | 19 | 21 | 18 |
i102-104 | 22 | 20 | 19 | 20 | 17 |
i105-107 | 11 | 11 | 10 | 7 |