JNLR 2012-3 National Radio Stations

A slight word of caution before looking at these figures. In comparing this year to last, it has to be remembered that the sample size of the survey increased to reflect our changing population. In the 2011-3 survey, the estimated universe was 3.511m whereas the estimated universe in the latest survey (2012-3) is 3.608m and extra 97,000 listening people.

This has a tendency to slightly confuse the comparisons at times. Stations may have the same number of listeners, in volume terms, but could have declined in their percentage reach– all simple mathematics.

 

Station 12_3 11_3 10_3 09_3 12_11 12_09
Any Radio 85% 84% 85% 87% 1% -2%
Any National 47% 46% 46% 51% 1% -4%
Any RTE Radio 35% 35% 36% 39% 0% -4%
Any RTE1/2FM/Lyric 35% 34% 36% 39% 1% -4%
RTE Radio 1 24% 25% 24% 26% -1% -2%
RTE 2FM 11% 11% 14% 16% 0% -5%
RTE Lyric FM 3% 3% 3% 3% 0% 0%
Today FM 14% 13% 13% 15% 1% -1%
Newstalk 8% 8% 8% 8% 0% 0%
Any Region/Local/M-City 58% 58% 58% 57% 0% 1%
Home Local Station 44% 45% 45% 47% -1% -3%
Other Regional/Local Station 7% 7% 8% 8% 0% -1%

The National radio picture is still very healthy with 85% of the population listening to radio on a daily (weekday 7am to 7pm) up marginally on the previous year.  Over the intervening 12 months, very little has happened with only small fluctuations in listenership on the national stage.  RTE Radio one declined by 1% and Today FM gained one point and the rest of the stations manage to stay static.

Nat reach 2102 3

Looking at this from a long term view the trajectory does seem downward, with all the national stations declining bar one, Lyric FM.  The national broadcasters other two stations fell over the four years – RTE1 by 2% and 2FM by 5%. Today FM was the only other faller in that period.  
Even taking into account the shifting goalposts of the estimated universe the figures below are the actual number of listeners for each station.

Station 12_3 11_3 10_3 09_3 12_11 12_09
Any Radio 3052 2963 3011 3067 89 -15
Any National 1681 1620 1634 1802 61 -121
Any RTE Radio 1260 1224 1267 1393 36 -133
Any RTE1/2FM/Lyric 1248 1205 1256 1376 43 -128
RTE Radio 1 879 878 848 901 1 -22
RTE 2FM 410 396 476 549 14 -139
RTE Lyric FM 124 118 111 118 6 6
Today FM 493 446 460 533 47 -40
Newstalk 303 287 269 265 16 38
Any Region/Local/M-City 2098 2036 2044 2022 62 76
Home Local Station 1605 1572 1599 1644 33 -39
Other Regional/Local Station 253 238 273 269 15 -16

 

It really highlights the decline in the numbers tuning into 2FM on a daily basis.   

Nat share 2012 3

Again the market shares are an interesting take on listenership and plot nicely the  mixed fortunes of the various stations over thirteen surveys.