Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.

2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.

It strikes me that there is none currently and that the station is bouncing around from one bad survey to yet another. Maybe the time Willie spent at a truly commercial station might be a source of some inspiration for the ailing 2FM. They have gone from 13% (123,000) to 8% (81,000) in just two years – a 34% drop in listeners.

98FM and 2FM look as if they had to give way to Nova, who entered this period with 5% listenership in the capital. It’s a fairly spectacular entrance it has to be said and has to be applauded. The downside to this is that the station is prone to fairly gushing prints ads on the back of any of their ‘successes’ – but I suppose they have the bragging rights in this one.

Newstalk gained a bit of ground it has otherwise lost in the previous comparable survey. They added 20,000 listeners with the time slot of lunch until five making all the improvements.

Dublin Listenership Q3 – % 2011     2010 2009 11/10 11/09
Any Radio 85% 85% 86% 0% -1%
Any Region/Local/M-City 53% 51% 49% 2% 4%
Any National 48% 46% 51% 2% -3%
Any RTE Radio 37% 37% 40% 0% -3%
Any RTE1/2FM/Lyric 37% 37% 40% 0% -3%
RTE Radio 1 31% 28% 30% 3% 1%
FM104 20% 19% 20% 1% 0%
Spin 1038 14% 14% 14% 0% 0%
98FM 13% 14% 15% -1% -2%
Q102 13% 13% 12% 0% 1%
Newstalk 12% 10% 12% 2% 0%
Today FM 10% 9% 10% 1% 0%
RTE 2FM 8% 10% 13% -2% -5%
RTEL Lyric FM 6% 5% 5% 1% 1%
Radio Nova 100FM 5% 5% 5%
Phantom 105.2FM 3% 2% 3% 1% 0%
Sunshine 106.8FM 3% 3% 4% 0% -1%
4FM 2% 2% 0% 2%
Dublin Listenership Q3 – ‘000 2011     2010 2009 11/10 11/09
Any Radio 818 830 846 -12 -28
Any Region/Local/M-City 505 497 481 8 24
Any National 458 449 497 9 -39
Any RTE Radio 356 364 393 -8 -37
Any RTE1/2FM/Lyric 356 364 391 -8 -35
RTE Radio 1 295 276 294 19 1
FM104 196 189 194 7 2
Spin 1038 138 140 135 -2 3
98FM 129 137 145 -8 -16
Q102 124 130 117 -6 7
Newstalk 117 97 117 20 0
Today FM 92 84 98 8 -6
RTE 2FM 81 102 123 -21 -42
RTEL Lyric FM 54 51 53 3 1
Radio Nova 51 51
Sunshine 106.8FM 34 32 38 2 -4
Phantom 105.2FM 24 22 30 2 -6
4FM 20 22 -2 20

The other fight I like is in the market shares for the Dublin region. In the chart below I have, for illustrative purposed removed RTE1 who have a 32% market share.

RTE was removed as I wanted to illustrate the competition lower down the shares. FM104, Q102 and 98FM fist it out for the top spot and then there is another scrap between Newstalk, Today FM, Spin 1038 and 2FM for the middle ground. The rest seem to be fighting near a relegation zone for some.