Local radio is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises. Over the three years the biggest fallers are Limerick’s live and KCLR. In the intervening period there has bee a shake up with the introduction of the regional franchises. The biggest gain was made by Mid West Radio followed by KCLR radio.
|Mid West Radio||52||50.5||45||50.7||50||55.3|
|Limerick’s Live 95FM||51||35.6||52||39.7||61||44.5|
|Galway Bay FM||41||29.0||38||23.4||40||24.1|
|South East Radio||36||29.6||42||34.9||40||32.6|
|East Coast FM||25||19.8||29||25.1||30||26.7|