In terms of the overall health of the listening market within the local franchises, that figure varies considerably across the counties. In the OceanFM franchise – Donegal South/Sligo/Nth Leit – the listened to any radio yesterday figure is 95% whereas in the East Coast FM area, Wicklow, that figure plummets to 79%.

Many a thesis could be forwarded as to the difference in the listening base – but none to be found here. Of the 16 local stations, eleven saw a fall in their numbers. Tipp FM, Ocean FM, Midlands 103 all saw a 5% decline in numbers. Radio Kerry and KFM were the only real winners gaining 4% and 3% respectively. Maintaining its massive reach is still Highland Radio in Donegal.

But the ‘best in show’ this year goes to Radio Kerry who moved from #7 in the Local Radio League in 2009 to #2. I’d say the shareholders are delighted.

Local - Listened Yesterday 2010 2009 +/-
% %
Highland Radio 67 68 -1
Radio Kerry 51 47 4
Limerick’s Live 95FM 50 53 -3
Mid West Radio 49 50 -1
WLR FM 48 51 -3
Shannonside/Northern Sound 47 50 -3
Clare FM 46 45 1
Tipp FM 45 50 -5
Ocean FM 42 47 -5
Galway Bay FM 41 40 1
KCLR 96FM 39 42 -3
Midlands 103FM 36 41 -5
South East Radio 36 39 -3
East Coast FM 28 28 0
LM FM 28 32 -4
KFM 27 24 3