2017 Q1 Results

The JNLR Radio research for Q4 2016 is available .

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Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year.

It's the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books.

Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book.

Table: Dublin Reach

  Latest   Book on Book   Year on Year
  2016Q4   2016Q3   +/- +/- Ch   2015Q4   +/- +/- Ch
Any Radio 795 76%   800 77%   -5 -1% -1%   823 80%   -28 -4% -3%
RTE Radio 1 299 28%   297 28%   2 0% 1%   312 30%   -13 -2% -4%
FM 104 169 16%   174 17%   -5 -1% -3%   186 18%   -17 -2% -9%
Newstalk 149 14%   144 14%   5 0% 3%   165 16%   -16 -2% -10%
Spin 1038 125 12%   133 13%   -8 -1% -6%   149 14%   -24 -2% -16%
98FM 113 11%   118 11%   -5 0% -4%   103 10%   10 1% 10%
Q102 77 7%   72 7%   5 0% 7%   73 7%   4 0% 5%
Today FM 70 7%   70 7%   0 0% 0%   90 9%   -20 -2% -22%
RTE Lyric FM 57 5%   57 5%   0 0% 0%   56 5%   1 0% 2%
Radio Nova 51 5%   51 5%   0 0% 0%   58 6%   -7 -1% -12%
RTE 2FM 51 5%   51 5%   0 0% 0%   69 7%     -2% -26%
Sunshine 106.8 51 5%   55 5%   -4 0% -7%   56 5%   -5 0% -9%
4FM 22 2%   29 3%   -7 -1% -24%   36 3%   -14 -1% -39%

Newstalk is in the third slot at 149,000 up marginally on the last book but down 10% on the previous year. Spin have had the biggest year on year fall of all the stations down 24,000 (16%) and book on book they are down 8,000 (6%) to land at 125,000. 98FM, Sunshine and FM104 all fell foul of the book recording falls on the previous quarter with only Q102 and Newstalk adding to their numbers.

98FM lost 5,000 on the last book but are still up 10,000 on the previous year. Q102 added 4,000 on the year to reach 77,000 and adding 5,000 or 7% on the last book.

Today have struggled in the metropolis and are now reaching 70,000 which is down 20,000 (22%) on last year and they are stationary on the previous book.

Graphic: Dublin Reach

dub overall

The long term trend for Dublin listenership is downward and gained some acceleration since 15Q3. 

Graphic: Station Reach:

The graphics give a good snapshot as to what’s happening over the long term. You can see above the way RTE are edging ahead whereas FM104, Newstalk and Spin had all curved downwards on the last few surveys.

reach a

At the smaller end of the market some of the movements are much more pronounced most notably Today FM, 2FM and Classic Hits.

Graphic: Station Reach:

reach b

In terms of the Dublin top 20, there’s been a bit of a coup! Marion’s crown has been toppled by Morning Ireland to take the top slot and to add insult to injury, Sean O’Rourke has just nicked the third spot from her second programme – by dropping less that her fall it has to be said. But a win is a win!

Dublin Top 20

Station Programme Time 16Q4 16Q3 15Q4 YoY BoB
RTE 1 W/D Morning Ireland 07.00-09.00 158 158 169 -11 0
RTE 1 Sat Marian Finucane 11.00-13.00 152 161 169 -17 -9
RTE 1 W/D Sean O'Rourke 10.00-12.00 133 137 146 -13 -4
RTE 1 Sun Marian Finucane 11.00-13.00 131 143 147 -16 -12
RTE 1 Sat The Business 10.00-11.00 125 129 123 2 -4
RTE 1 W/D Ryan Tubridy 09.00-10.00 125 120 125 0 5
RTE 1 W/D Liveline 13.45-15.00 119 124 125 -6 -5
RTE 1 Sat Playback 09.00-10.00 106 103 114 -8 3
RTE 1 Sun Sunday Miscellany 09.00-10.00 105 103 82 23 2
RTE 1 W/D News At One 13.00-13.45 105 111 124 -19 -6
RTE 1 Sun Miriam O'Callaghan 10.00-11.00 93 99 112 -19 -6
RTE 1 W/D Ronan Collins 12.00-13.00 86 89 96 -10 -3
RTE 1 W/D Drivetime 16.30-19.00 80 83 91 -11 -3
RTE 1 Sun This Week 13.00-14.00 79 85 111 -32 -6
FM104 W/D The 10-3 Show 10.00-15.00 77 82 87 -10 -5
RTE 1 Sat Claire Byrne 13.00-14.00 76 86 109 -33 -10
Newstalk W/D Pat Kenny 09.00-12.00 70 65 57 13 5
FM104 W/D Strawberry Alarm 06.00-10.00 69 72 82 -13 -3
FM104 W/D The Jam 15.00-19.00 68 64 67 1 4
Spin W/D Steve K 14.45-18.45 67 72 86 -19 -5

Station Programmes - Dublin

Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
RTE 1 07.00-09.00 Morning Ireland 158 158 169 0 -11
RTE 1 09.00-10.00 Tubridy 125 120 125 5 0
RTE 1 10.00-12.00 Sean O'Rourke 133 137 146 -4 -13
RTE 1 12.00-13.00 Ronan Collins 86 89 96 -3 -10
RTE 1 13.00-13.45 News at One 105 111 124 -6 -19
RTE 1 13.45-15.00 Liveline 119 124 125 -5 -6
RTE 1 15.00-16.30 Ray D'Arcy 62 65 72 -3 -10
RTE 1 16.30-19.00 Drivetime 80 83 91 -3 -11
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
2FM 06.00-10.00 Breakfast Republic 30 29 38 1 -8
2FM 10.00-13.00 Nicky Byrne 22 22 30 0 -8
2FM 13.00-16.00 Tracy Clifford 14 14 18 0 -4
2FM 16.00-19.00 Eoghan Mc Dermot 12 13 18 -1 -6
2FM 19.00-20.00 Game On 2 1 1 1 1
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
Today 07.00-09.00 Ian Dempsey 32 35 42 -3 -10
Today 09.00-12.00 Anton Savage 24 23 39 1 -15
Today 12.00-14.30 Dermot and Dave 14 13 19 1 -5
Today 14.30-16.30 Fergal D'Arcy 15 14 17 1 -2
Today 16.30-19.00 Matt Cooper 23 25 28 -2 -5
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
Newstalk 07.00-09.00 Breakfast 52 47 81 5  
Newstalk 09.00-12.00 Pat Kenny Show 70 65 57 5  
Newstalk 12.00-14.00 High Noon* 40 43 35 -3  
Newstalk 14.00-16.00 Moncrieff* 23 23 49 0  
Newstalk 16.00-19.00 Newstalk Drive* 47 47 58 0  
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
FM104 06.00-10.00 Strawberry 69 72 82 -3 -13
FM104 10.00-15.00 The 10-3 Show 77 82 87 -5 -10
FM104 15.00-19.00 The Jam 68 64 67 4 1
FM104 19.00-21.00 The Takeover 10 11 14 -1 -4
FM104 21.00-01.00 FM104 Phoneshow 18 20 30 -2 -12
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
98FM 07.00-10.00 Big Breakfast 40 41 36 -1 4
98FM 10.00-12.00 Dublin Talks 38 40 34 -2 4
98FM 12.00-16.00 Barry Dunne 47 50 48 -3 -1
98FM 16.00-19.00 The Big Ride Home 33 33 29 0 4
98FM 19.00-22.00 The Fix 10 6 10 4 0
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
Q102 06.00-10.00 Dave Harrington 32 27 21 5 11
Q102 10.00-14.00 Liam Coburn 34 31 36 3 -2
Q102 14.00-17.00 Aidan Cooney 32 30 39 2 -7
Q102 17.00-19.00 Drive @5 23 23 21 0 2
Q102 19.00-00.00 The Love Zone 11 11 11 0 0
               
Station Time Programme 2016Q4 2016Q3 2015Q4 BoB YoY
Spin FM 06.45-09.45 Fully Charged 41 46 49 -5 -8
Spin FM 09.45-12.45 Spin Hits 32 33 35 -1 -3
Spin FM 12.45-14.45 Spin Talk 34 36 41 -2 -7
Spin FM 14.45-18.45 Steve K 67 72 86 -5 -19
Spin FM 18.45-21.00 The Zoo Crew 26 25 31 1 -5
Spin FM 21.00-00.00 Total Request Live 10 10 16 0 -6

*A few of the programme time slots have changed and are therefore are not directly comparable year on year. They are comparable on a book on book basis

It’s worth looking at the absolute dominance of RTE1 in the Dublin market. Looking beyond that, the Newstalk line is interesting where it dominates the other stations in the early part of the day, until around midday, and then it falls behind FM104 and 98FM by 1:00pm.

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