2017 Q1 Results

The JNLR Radio research for Q4 2016 is available .

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Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners.

96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region. RTE1 finished at 106,000 only 3,000 behind 96FM.

C103, still a way back added 3,000 on the book to 73,000 and Today FM lost 8% of their listeners down and to 44,000. For all the effort Newstalk make in the region its seems to be a slow burn, down 2,000 on the book and 9,000 on the year sharing the slot with 4FM at 39,000

Table: Cork Listenership

  2016Q3 2015Q3 2016Q2 000 % 000 %
              YoY BoB
Any Radio 341 82% 343 83% 340 82% -2 -1% 1 0%
Any National 183 44% 171 41% 181 44% 12 3% 2 0%
Red FM 120 29% 125 30% 118 28% -5 -1% 2 1%
96 FM 109 26% 114 28% 111 27% -5 -2% -2 -1%
Radio 1 106 26% 93 22% 99 24% 13 4% 7 2%
C103 73 18% 64 15% 70 17% 9 3% 3 1%
2FM 44 11% 35 8% 43 10% 9 3% 1 1%
Today FM 44 11% 50 12% 48 12% -6 -1% -4 -1%
Newstalk 39 9% 48 12% 41 10% -9 -3% -2 -1%
4 FM 39 9% 42 10% 39 9% -3 -1% 0 0%
Lyric FM 18 4% 17 4% 19 5% 1 0% -1 -1%

Graphic: Cork Reach

cork 16Q3

Table: Individual Programming

Strikes me as a particularly Machiavellian parish to work in, what with all the desertions and the knives (metaphoric) being drawn most of the time! Book on Book Red FM did very well in the early part of the day adding to both Prendeville and KC. C103 did well adding to the latter half of their day. 

C103 16Q3 16Q2 +/- '000 +/- %
Music Breakfast 30 32 -2 -6%
Cork Today 47 46 1 2%
Eric-Griffin 34 30 4 13%
C103 Drivetime 27 25 2 8%
         
         
96FM 16Q3 16Q2 +/- '000 +/- %
Nick Richards 41 42 -1 -2%
The Opinion Line 60 61 -1 -2%
Ken Tobin 51 53 -2 -4%
Big Drive Home 33 32 1 3%
         
         
Red FM 16Q3 16Q2 +/- '000 +/- %
The KC Show 43 36 7 19%
Neil Prendeville 64 55 9 16%
Red Hits 54 52 2 4%
Dave Mac's Drive 48 46 2 4%