Cork shows a listenership reach of 82%, down slightly on both the previous book and year and now stands at 340,000 listeners per day. Book on book none of the stations made any gains except, bizarrely, 2FM who made a 6,000 increase on the last quarter. Both the main stations, Red and 96FM, are in decline of late, the latter by 8,000 and the former by 3,000 over the last quarter

The gap between the two main rivals (Red and 96) narrowed from 12,000 to 7,000 over the quarter.

Table: Cork Listenership

  2016Q2   2016Q1   +/- +/- Ch   2015Q2   +/- +/- Ch
  BoB               YoY        
Any Radio 340 82% 342 83% -2 1% -1%   344 83% -4 1% -1%
Red FM 118 28% 126 30% -8 2% -6%   123 30% -5 2% -4%
Cork's 96FM 111 27% 114 28% -3 1% -3%   115 28% -4 1% -3%
RTE Radio 1 99 24% 100 24% -1 0% -1%   91 22% 8 -2% 9%
C103 70 17% 71 17% -1 0% -1%   64 15% 6 -2% 9%
Today FM 48 12% 48 12% 0 0% 0%   49 12% -1 0% -2%
2FM 43 10% 37 9% 6 -1% 16%   35 9% 8 -1% 23%
Newstalk 41 10% 42 10% -1 0% -2%   47 11% -6 1% -13%
4FM 39 9% 40 10% -1 1% -3%   43 10% -4 1% -9%
Lyric FM 19 5% 18 4% 1 -1% 6%   15 4% 4 -1% 27%

You can see from the graphic that the momentum that Red FM once had seem to be slowing in the last three surveys but there’s still no gains either for 96FM

In terms of individual programming Cork Today has added 7% in last the quarter and all bar one of the daytime slots on C103 made gains book on book. 96FM and Red showed falls across all their programming (save the Big Drive Home) book on book. The morning slot is still edged by the Opinion Line over Neil Prendeville even though both slots have lost out over the last quarter.

 Graphic: Cork Reach '000

cork 16q2

 

Table: Cork Programme Reach

C103 16Q2 15Q2 +/- '000 +/- % 16Q1 +/- '000 +/- %
Music Breakfast 32 32 0 0% 30 2 7%
Cork Today 46 39 7 18% 43 3 7%
Eric-Griffin 30 30 0 0% 29 1 3%
C103 Drivetime 25 24 1 4% 27 -2 -7%
               
               
96FM 16Q2 15Q2 +/- '000 +/- % 16Q1 +/- '000 +/- %
Nick Richards 42 49 -7 -14% 43 -1 -2%
The Opinion Line 61 73 -12 -16% 67 -6 -9%
Ken Tobin 53 55 -2 -4% 56 -3 -5%
Big Drive Home 32 33 -1 -3% 31 1 3%
               
               
Red FM 16Q2 15Q2 +/- '000 +/- % 16Q1 +/- '000 +/- %
The KC Show 36 41 -5 -12% 40 -4 -10%
Neil Prendeville 55 64 -9 -14% 59 -4 -7%
Red Hits 52 53 -1 -2% 59 -7 -12%
Dave Mac's Drive 46 49 -3 -6% 47 -1 -2%

cork q

It's 96FM until lunchtime (or is that dinner time!) and then it's RedFM for the rest of the day.