Dublin radio reach is slightly below the national figure at 81% and represents 829,000 adults per day. The trend in Dublin was not so healthy and back at the start of 2014 where the reach was only 78%. So there’s been somewhat of a mini resurgence in listenership over the last few books as it clawed back to 81%.

The biggest player in the Dublin market is RTE1 with a reach of 302,000 or 30%. It's trailed by FM104, having made some ground over the last few books and are now reaching 194,000 listeners every day. This is an increase of 6,000 book on book and 12,000 on the year.

Following them is Newstalk at 170,000. Their good fortunes have slowed in the last few books and they were at one point only 10,000 off the second Dublin slot only two surveys back. This has now drifted put to a 24,000 gap with FM104 in this book. They added 8,000 in the capital on the year but didn’t see any takers at all book on book remaining at their previous figure of 170,000. You can see their individual programmes and Dublin listenership in the table below.

Making good gains in this book are Sunshine and Nova – 19,000 and 10,000 gains respectively. The fortunes of 2FM are not as bountiful. Despite the musical chairs and an emphasis on Dublin presenters of late, it hasn't yielded much by the way of Dublin traffic. The station only managed to secure an extra 1,000 listeners in the capital over the past year and even managed to drop of 2,000 listeners book on book. It currently has the lowest proportion of Dublin listeners of all the national stations, standing at 19%, and this is probably what drove the station thinking to a more Dublin centric format over the last twelve months.

There’s mixed fortunes for the other stations which you can see in the tables/graphs below (all tables with yellow headings are sortable).

Table: Dublin Reach
  15Q3 15Q3 14Q3 14Q3 +/- +/- Ch   15Q2 15Q2 +/- +/- Ch
Any Radio 829 81% 815 80% 14 1% 2%   832 81% -3 0% 0%
Any National 494 48% 472 46% 22 2% 5%   501 49% -7 -1% -1%
Any RTE Radio 372 36% 354 35% 18 1% 5%   377 37% -5 -1% -1%
RTE Radio 1 302 30% 280 28% 22 2% 8%   305 30% -3 0% -1%
FM 104 194 19% 182 18% 12 1% 7%   188 18% 6 1% 3%
Newstalk 170 17% 162 16% 8 1% 5%   170 17% 0 0% 0%
Spin 1038 147 14% 138 14% 9 0% 7%   149 15% -2 -1% -1%
98FM 106 10% 103 9% 3 1% 3%   105 10% 1 0% 1%
Today FM 94 9% 87 9% 7 0% 8%   99 10% -5 -1% -5%
Q102 89 9% 82 8% 7 1% 9%   87 9% 2 0% 2%
RTE 2FM 74 7% 73 7% 1 0% 1%   76 7% -2 0% -3%
RTE Lyric FM 55 5% 61 6% -6 -1% -10%   58 6% -3 -1% -5%
Nova 100FM* 62 6% 52 5% 10 1% 19%   56 5% 6 1% 11%
Sunshine 106.8 57 6% 38 4% 19 2% 50%   55 5% 2 1% 4%
Classic Hits 4FM 33 3% 37 4% -4 -1% -11%   35 3% -2 0% -6%
Phantom 105.2FM 20 2% 20 2% 0 0% 0%   22 2% -2 0% -9%

*Nova's franchise is the Dublin Commuter where it reaches 88,000 listeners a day up 23% on the previous year.    

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Shares:

The shares are self explanatory:

Table: Dublin Shares
  Year On Year   Book on Book
  15Q3 14Q3 +/-   15Q2 +/-
RTE Radio 1 34.0% 32.5% 1.5%   33.8% 0.2%
FM104 11.0% 11.7% -0.7%   11.1% -0.1%
Newstalk 10.4% 10.7% -0.3%   10.3% 0.1%
Spin 1038 7.0% 7.0% 0.0%   7.1% -0.1%
Dublin's 98FM 6.2% 6.1% 0.1%   6.4% -0.2%
Q102 6.1% 6.0% 0.1%   5.2% 0.9%
Today FM 5.9% 6.1% -0.2%   6.2% -0.3%
Sunshine 106.8 4.4% 2.5% 1.9%   4.0% 0.4%
RTE 2FM 4.1% 5.4% -1.3%   4.5% -0.4%
Nova 100FM 3.8% 3.8% 0.0%   3.5% 0.3%
RTE Lyric FM 3.1% 3.4% -0.3%   3.2% -0.1%
Classic Hits 4FM 2.3% 2.3% 0.0%   2.6% -0.3%
TXFM 0.8% 1.3% -0.5%   1.0% -0.2%
Graph: Dublin Shares

dub shares2

Finally a look at what the capital tunes into - weekday only. Below are the top thirty most listened to programmes with a comparison on the previous book and the previous year. The first six slots are taken up by RTE1and they have eight of the top thirty. Newstalk have five. FM104 and Spin have four slots, 98FM have three and Q102 and Today FM have two. 2FM has one, as does Nova.

Table: Dublin Top 30

Show Time Station 15Q3 15Q2 14Q3 Y on Y B on B
Morning Ireland 07.00-09.00 RTE1 167 168 161 6 -1
Seán O'Rourke 10.00-12.00 RTE1 147 144 127 20 3
Ryan Tubridy 09.00-10.00 RTE1 125 120 123 2 5
News At One 13.00-13.45 RTE1 117 111 104 13 6
Liveline 13.45-15.00 RTE1 116 114 123 -7 2
Ronan Collins 12.00-13.00 RTE1 97 97 91 6 0
Steve K 14.45-18.45 Spin 91 90 83 8 1
The 10-3 Show 10.00-15.00 FM104 87 87 87 0 0
Drivetime 16.30-19.00 RTE1 86 82 78 8 4
Breakfast 07.00-10.00 News/T 86 80 76 10 6
Strawberry Alarm Clock 06.00-10.00 FM104 86 83 79 7 3
The Jam 15.00-19.00 FM104 72 70 79 -7 2
The Ray D'Arcy Show 15.00-16.30 RTE1 66 62 69 -3 4
The Right Hook 16.30-19.00 News/T 61 58 44 17 3
Pat Kenny 10.00-12.30 News/T 58 56 65 -7 2
Barry Dunne 12.00-16.00 98FM 47 42 43 4 5
Dave Harrington 13.00-17.00 Q102 47 43 43 4 4
Fully Charged 07.00-09.45 Spin 45 43 42 3 2
Moncrieff 13.30-16.30 News/T 44 45 43 1 -1
Liam Coburn 09.00-13.00 Q102 44 39 35 9 5
Ian Dempsey 07.00-09.00 Today 41 44 42 -1 -3
Anton Savage 09.00-12.00 Today 41 43 41 0 -2
Breakfast 06.00-10.00 2FM 40 21 22 18 19
Spin Talk 12.45-14.45 Spin 40 42 42 -2 -2
The Ray Foley Show 07.00-10.00 98FM 37 38 41 -4 -1
Lunchtime 12.30-13.30 News/T 34 35 34 0 -1
Pat Courtenay 14.00-19.00 Nova 34 32 28 6 2
FM104 Phoneshow 21.00-01.00 FM104 33 28 26 7 5
Dublin Talks 10.00-12.00 98FM 33 33 32 1 0
Nikki Hayes 09.45-12.45 Spin 33 33 35 -2 0

An interesting figure falls out of the table below. The top five Dublin weekday programmes are the same as the national preference, but just not in the same order.

Whereas Dublin listenership would constitute 28% of the total radio audience, the top five national programmes rely heavily on the Dublin audience – or, to put it another way, attract a disproportionate audience from the capital.

  Dublin National Dublin National % Dublin
Radio Yesterday # # 829 3004 28%
Morning Ireland 1 1 167 439 38%
Seán O'Rourke 2 3 147 328 45%
Ryan Tubridy 3 5 125 307 41%
News At One 4 4 117 325 36%
Liveline 5 2 116 371 31%

Really finally: How the Dublin Stations cluster.

Scatter