The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%.

On a year on year basis most of the stations are heading in the right direction. RTE1 was up 14,000 listeners per day, and Newstalk and 2FM each added 36,000 over the year. Today held steady down marginally by 1,000 listeners and Lyric is down 7,000. But looking the same stations on a book on book basis the picture is slightly different.

Table : National Reach
  Year on Year   Book On Book
Station 15Q2   14Q2   +/- +/-   15Q1 +/- +/-
Any Radio 84% 3007   83% 2982   1% 25   84% 3009 0% -2
Region/Local/M-City 58% 2071   57% 2054   1% 17   58% 2078 0% -7
Any National 46% 1657   46% 1641   0% 16   46% 1670 0% -13
Home Local Station 42% 1521   42% 1497   0% 24   42% 1515 0% 6
Any RTE Radio 35% 1252   34% 1216   1% 36   35% 1241 0% 11
Any RTE1/2FM/Lyric 34% 1235   33% 1195   1% 40   34% 1217 0% 18
RTE Radio 1 24% 863   24% 849   0% 14   23% 843 1% 20
Today FM 13% 457   13% 458   0% -1   13% 476 0% -19
RTE 2FM 11% 402   10% 366   1% 36   11% 400 0% 2
Newstalk 11% 401   10% 365   1% 36   11% 404 0% -3
Regional/Local 7% 260   7% 266   0% -6   8% 272 -1% -12
RTE Lyric FM 4% 131   4% 138   0% -7   4% 138 0% -7

RTE1 had a good quarter adding 20,000 and, likewise, 2FM added 2,000. But that’s where the cheer ends with the other stations turning in negative figures. The big faller was Today FM which is down 19,000 or 4% on the quarter, so perhaps a little of the D’Arcy affect kicking in. He left Today FM in December 2014 and the last quarter surveyed would have been surveyed sans D’Arcy – having said that, it’s still a little early to be definite, but signs are that there will be a negative knock-on after his departure.

Even Newstalk, which had been adding listeners every quarter since 2012Q4, finished that run by losing 3,000 souls in 2015Q2 and they were nudged out of third spot this survey by 2FM and by a mere 1,000 listeners. Although there were some highlights in the quarter for them with Hook overtaking Cooper in the evening battles. 

twoBars

After a bit of bloodletting and some harsh criticism before previous surveys, 2FM may have turned the tide (although Tubridy had a hand in that) in that it’s had five surveys gaining ground – nothing in the ‘stellar’ department in that ground reclaim, more sure and steady. 

There’s more supplementary tables/graphs below pertaining to the reach numbers for those that are that way inclined.

Graphic : National Reach

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Table : Quarterly
  15Q2 15Q1 14Q4 14Q3 14Q2 14Q1 13Q4
Any Radio 3007 84% 3009 84% 3006 84% 2986 83% 2982 83% 2969 83% 2972 83%
Any National 1657 46% 1670 46% 1642 46% 1638 46% 1641 46% 1618 45% 1632 45%
Home Local Station 1521 42% 1515 42% 1534 43% 1501 42% 1497 42% 1491 42% 1488 41%
Any RTE Radio 1252 35% 1241 35% 1214 34% 1212 34% 1216 34% 1217 34% 1232 34%
RTE Radio 1 863 24% 843 23% 836 23% 837 23% 849 24% 845 24% 849 24%
Today FM 457 13% 476 13% 460 13% 463 13% 458 13% 442 12% 461 13%
RTE 2FM 402 11% 400 11% 375 10% 366 10% 366 10% 376 10% 394 11%
Newstalk 401 11% 404 11% 392 11% 376 10% 365 10% 334 9% 315 9%
Regional/Local Station 260 7% 272 8% 278 8% 272 8% 266 7% 261 7% 264 7%
RTE Lyric FM 131 4% 138 4% 137 4% 142 4% 138 4% 128 4% 127 4%

 Shares

The shares rarely throw up anything spectacular, and they don’t disappoint this quarter. On a year on year basis the fallers would be RTE1 and Today FM dropping 0.8% and 1.3% respectively. 2FM and Newstalk both added a half point over the year. On a quarter basis Today also lost out there, dropping 0.7%.

Newstalk stayed as it was and RTE1 grabbed 0.8%. Looking that the survey holistically there may have been a small shift towards ‘local’ with the Regionals and Home locals gaining some share during the year.  

Table : Market Shares
  Year On Year Book on Book
Station 15Q2 14Q2 +/- 15Q1 +/-
Any Radio 100.00% 100.00% 0.00% 100.00% 0.00%
Any National 45.90% 47.10% -1.20% 46.20% -0.30%
Any RTE Radio 31.50% 31.90% -0.40% 31.00% 0.50%
Any RTE1/2FM/Lyric 30.90% 31.20% -0.30% 30.30% 0.60%
RTE Radio 1 21.90% 22.70% -0.80% 21.10% 0.80%
RTE 2FM 7.10% 6.60% 0.50% 7.10% 0.00%
RTE Lyric FM 1.90% 1.80% 0.10% 2.00% -0.10%
Today FM 7.90% 9.20% -1.30% 8.60% -0.70%
Newstalk 6.60% 6.10% 0.50% 6.60% 0.00%
Any Region/Local/M-City 54.10% 52.90% 1.20% 53.80% 0.30%
Home Local Station 39.50% 38.40% 1.10% 38.90% 0.60%
Other Regional/Local Station 4.40% 4.80% -0.40% 4.70% -0.30%
Graphic : Market Shares

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Finally the day parts – it’s very much the same at this level every survey showing a dominant national broadcaster.  

 JNLR 2015Q2 Day parts