Just to cover the whole market, you’d have to look at the Evening market. Although you can hardly call one local paper in Dublin and another in Cork a ‘market’. Anyway…

Publication JD 2012 JD 2011 Diff '000 Diff %
Evening Herald   58,826 62,414 -3,588 -6%
Echo 16,560 18,632 -2,072 -11%
Total  75,386 81,046 -5,660 -7%

I like looking at this from 1990 as it shows the true collapse of the evening newspaper in Ireland. From close to a quarter a million sales every evening to just over 75,000 two decades later.

evening 2012 jd