The JNRS results for the period July 2010 to June 2011 were released and if you thought circulations were poor then read on. Readership of Morning titles is down a decent 10% on the year and the Sundays are down 3% - showing a bit more loyalty for the Sundays than the Daily papers.

Looks like few titles were spared the falls. The Independent suffered the biggest blow, down 11% and hovered on the precipice of half a million. In percentage terms the Examiner fell the furthest dropping 17% of its readership in the 12 months and its stalemate, the Sunday Business Post, is down 15% - the second highest faller of the papers. In the circulation market the tabloids are taking a beating but their readership seems to be holding steady according to these figures.

The only comment on the magazines is that many of them have higher readership than their actual main jacket. The Heralds switch from the previous magazine, HQ. to The Dubliner seems to have worked as their Thursday offering is up 43,000 copies.

Title '000 % '000 % +/- +/-
Morning Titles
Irish Independent 500 13.90% 560 15.90% -60 -11%
The Irish Times 324 9.00% 359 10.20% -35 -10%
Irish Examiner 169 4.70% 204 5.80% -35 -17%
Irish Daily Star 372 10.40% 410 11.60% -38 -9%
Irish Daily Mirror 207 5.80% 204 5.80% 3 1%
Irish Sun 276 7.70% 285 8.10% -9 -3%
Irish Daily Mail 141 3.90% 144 4.10% -3 -2%
Any Daily 1,732 48.20% 1,928 54.70% -196 -10%
Any Morning 1,634 45.50% 1,821 51.70% -187 -10%
Evening Titles
Evening Herald 235 6.50% 260 7.40% -25 -10%
Metro Herald 53 1.50%
Sunday Titles
Sunday Independent 971 27.10% 992 28.20% -21 -2%
Sunday World 807 22.50% 843 23.90% -36 -4%
Sunday Business Post 164 4.60% 193 5.50% -29 -15%
Sunday Times 400 11.10% 422 12.00% -22 -5%
Irish News of the World 539 15.00% 533 15.10% 6 1%
Irish Sunday Mirror 159 4.40% 146 4.20% 13 9%
Irish Mail on Sunday 330 9.20% 332 9.40% -2 -1%
Any Sunday 2,392 66.60% 2,457 69.80% -65 -3%
Weekly Magazines
Irish Farmers Journal 227 6.30% 259 7.30% -32 -12%
Newspaper Magazines
Weekend 597 16.60% 589 16.70% 8 1%
Day and Night 319 8.90% 381 10.80% -62 -16%
Health and Living 482 13.40% 486 13.80% -4 -1%
Foinse 204 5.70%
Irish Times Magazine 356 9.90% 374 10.60% -18 -5%
The Ticket 233 6.50% 252 7.20% -19 -8%
Health Plus 279 7.80% 288 8.20% -9 -3%
GO 210 5.90% 237 6.70% -27 -11%
Star Chic 315 8.80% 320 9.10% -5 -2%
The TV Mag 320 8.90% 289 8.20% 31 11%
You 157 4.40% 154 4.40% 3 2%
The Dubliner 151 4.20% 108 3.10% 43 40%
Life 712 19.80% 693 19.70% 19 3%
Sunday Times Magazine 294 8.20% 304 8.60% -10 -3%
Culture 281 7.80% 285 8.10% -4 -1%
Style 244 6.80% 254 7.20% -10 -4%
Fabulous 322 9.00% 295 8.40% 27 9%
TV Week 246 6.90% 230 6.50% 16 7%
Sunday Magazine 570 15.90% 595 16.90% -25 -4%
Agenda 113 3.20% 125 3.60% -12 -10%
Irish Country Living 146 4.10% 152 4.30% -6 -4%