JNLR Radio Listenership 2017 Q4

The quarterly JNLR was released today and it shows that radio listenership remained static at 83%. Radio listenership in the capital stands at 78% which, although below the levels found nationally, it represents a third quarterly rise in listenership up from 75% at the start of the year. RTE1 suffered its first decline since 2016Q1 down one point to 23%. Both Newstalk and TodayFM each lost a point down to 10% each. 2FM is now second to RTE1 at 11% having had a static book. Considering it was at 9% in 2016Q3 (and taking flack) it’s not a bad result. […]

JNLR 2017Q3

The quarterly results for the JNLR have been released and must bring come comfort to the radio sector. Radio listenership was up one point to 83%, back to where it was at the beginning of 2016. A driver in that growth was an increase in radio listenership in Dublin from 75% to 77% over the quarter. On the back of this increased radio popularity the stations fared well over the year. 2FM managed a two point increase on the same period last year and it brings them back to their 2015 levels. After all the tinkering that the station has […]

JNLR 2017Q2

  The quarterly JNLR radio research was released earlier and the first item of note is that the brakes look like they have been finally applied to the overall listenership of both National and Dublin listenership, national steady at 82% and Dublin at 75%. National Looking at the stations in the National picture, Today FM is the only station to show a percentage drop book on book – down one point to 10% their lowest figure to date. The rest of the stations remained very much as is/was.         Year On Year Book on Book Station 2017Q2 […]

JNLR 2017Q1 National Listenership

The JNLR radio research for the first quarter of 2017 has been released. Nationally it shows there has been an increase in listenership to 82% or 3,083,000, an increase of 101,000 on the last book and 94,000 on the previous year. It also means that the total number listening to the radio is above the three million mark for the first time since 2015. It should be noted that there has been a small increase in the estimated population in this survey and there are times when the overall percentage may actually go down in comparison to other books, but […]

JNLR 2017Q1 Dublin Listenership

Currently 75% of the Dublin population tune into radio every day or 820,000 people. This is up 25,000 on the previous book but in percentage terms, it’s down one point. Listenership of radio has been in decline in Dublin for the last six books in succession (in percentage terms) and whilst the national listenership has had a small uplift in this book the Dublin listenership sees no signs of gains. The latest research shows that out of the twelve stations in the Dublin survey, nine of them show an increase over the last book but only four show a gain […]

JNLR 2017Q1 Top 30 and Station Programmes

Looking at the individual programmes not it shows that RTE1 took all the berths in the top five gains table, book on book, with Marion Finucane gaining 28,000 (9%).  RTE also take all the prizes in the Year on year table with Sean O’Rourke taking the premier position with a gain of 28,000.In the falls, Countrywide took the biggest hit, book on book, with a 11,000 fall and also looking at it on a year on year basis. Tables: Gains and Falls Book on Book Gains     2017Q1 2016Q4 2016Q1 BoB   YoY Marian Finucane 11.00-13.00 RTE 1 Sun […]

JNLR 2017Q1 Cork Listenership

In Cork, radio listenership stands at 83% or 355,000 people, which is up 16,000 on the last book. The big winner this book was Red FM adding 12% or 14,000 and really putting some daylight between it and 96FM. Today FM also had a solid quarter in Cork adding 6,000 or 14% to its listener base. The only station not to see an increase in listeners was C103 dropping 3,000 over the quarter. Table: Cork Reach   Latest Book on Book   Year on Year   17Q1 16Q4 +/- +/-   16Q1 +/- % Any Radio 355 83% 339 82% […]

JNLR 2017Q1 Regionals and Local

Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year. While the nationals and Dublin stations, in the main, improved the local area franchises took a bit of a pounding book on book with only six of the seventeen showing an improvement. Area Franchise 2017Q1   2016Q4   2016Q1   BoB   YoY     000 % […]

JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that’s seen in other media, there is an underlying downward trend apparent over the last few books. In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced. It too was at 87% in ’09 […]

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year. It’s the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books. Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book. Table: Dublin Reach   Latest […]

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed. The year picture was good for RTE1 with wins for Sunday Miscellany and Tubridy. The gains were very much outweighed by the losses in numbers where they suffered badly with Saturday Sport and The Week Note: The Gains are Falls […]

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year. The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000. RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase (from […]

JNLR 2016Q4 Regionals and Local

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.                 BoB   YoY Area Franchise 2016 Q4   2016 Q3   2015 Q4   +/- Ch %   +/- Ch % Regional SE Beat 94 24%   95 24%   97 25%   -1 -1%   -3 […]

JNLR 2016Q3 National Listenership

Without sounding the alarm bells, the first notable in the research this quarter was another fall in the overall radio listenership figure, to 82% or 2,977,000 people every day. It dropped 27,000 on the year and 15,000 on the previous book. It’s still a very healthy figure and better than some of the other media stats facing a constant barrage of disruption, but the trend is most definitely downward and has been since around 2010. The different stations have had varying degrees of success/failure. RTE1 had good quarter adding 4,000 on the previous book and 12,000 on the year leaving […]

JNLR 2016Q3 Dublin Listenership

Like the National picture, the Dublin one is dominated by the downturn in the overall radio listenership down to 77% or 800,000 people every day. This is down four points on the previous year and down 16,000 listeners on the previous book. The trend graphic is a stark picture of a declining listenership in the capital. Out of the thirteen stations in Dublin, only three managed an increased book on book figure and only two compared to twelve months ago. RTE1, 98FM and TXFM were the only stations to add numbers book on book which can’t be the most positive […]

JNLR 2016Q3 Top 30 and Station Programmes

In the tables below a comparison is drawn only if the time slots are the same as the period which it’s being compared to. If it can’t be made, then the comparative figure it’s left blank. Therefore in the Gains/Falls only programmes that have directly comparable time slots are included. I threw everything in in one lot and left our some of the java widgets used in previous occasions. They seem to rebel against mobile devices! And just on mobiles, there’s very little I can do about tables – they don’t like ‘responsive’.      Gains: Year On Year Programme […]

JNLR 2016Q3 Cork Listenership

Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners. 96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region. RTE1 finished at 106,000 only 3,000 behind 96FM. C103, still a way back added 3,000 on the book to 73,000 and Today FM lost 8% of […]

JNLR 2016Q3 Regionals and Local

There’s too much here to go into with any detail. I’ve tried to get all the stations in so they get a shout (which is not always the case unfortunately). You can do your own interpretation if you want.   16Q3 16Q2 +/- +/- ch 15Q2 +/- +/- ch Any Radio 1714 81% 1731 81% 17 0% 1% 1735 83% -21 -2% -1% Radio 1 561 26% 556 26% 5 0% 1% 559 27% 2 -1% 0% Newstalk 249 12% 260 12% -11 0% -4% 289 14% -40 -2% -14% Today FM 207 10% 221 10% -14 0% -6% 254 […]

JNLR 2016Q2 National Listenership

Radio listenership has maintained a steady 83% reach over the last four surveys although there are some minor fluctuations in the underlying hard number. In the 2016Q2 survey it’s down 15,000 listeners to 2,992,000 on a year on year basis but up marginally (3,000) on the last book. RTE1 is still the dominant player (which I mention every time and I can’t see that changing in some time). Their last quarter was disappointing dropping 15,000 on the last book to 876,000 but still managing a small comeback showing an increase of 13,000 on the year. The next berth in the […]

JNLR 2016Q2 Dublin Listenership

In this 2016Q2 survey radio listenership in Dublin fell to 78% for the first time in some time. I’ve tracked back to 2009Q1 and it still hadn’t once dipped into that region. In this survey it fell 2% on the previous year or 16,000 listeners but only lost 2,000 on the previous book to leave it at 816,000 for the survey. While the underlying figure (816,000) is still higher than previous surveys (changes in sample size etc have had a effect on these numbers) the listening reach and, more so, it’s recent direction should be of some concern. The year […]