2016 Q4 Results

The JNLR Radio research for Q4 2016 is available .

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JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that's seen in other media, there is an underlying downward trend apparent over the last few books.

In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced.…

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year.

It's the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books.…

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed.…

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year.

The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000.…

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book.

The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.…

JNLR 2016Q3 National Listenership

Without sounding the alarm bells, the first notable in the research this quarter was another fall in the overall radio listenership figure, to 82% or 2,977,000 people every day.

It dropped 27,000 on the year and 15,000 on the previous book. It’s still a very healthy figure and better than some of the other media stats facing a constant barrage of disruption, but the trend is most definitely downward and has been since around 2010.

The different stations have had varying degrees of success/failure.…

JNLR 2016Q3 Dublin Listenership

Like the National picture, the Dublin one is dominated by the downturn in the overall radio listenership down to 77% or 800,000 people every day. This is down four points on the previous year and down 16,000 listeners on the previous book. The trend graphic is a stark picture of a declining listenership in the capital.

Out of the thirteen stations in Dublin, only three managed an increased book on book figure and only two compared to twelve months ago.…

JNLR 2016Q3 Top 30 and Station Programmes

In the tables below a comparison is drawn only if the time slots are the same as the period which it's being compared to. If it can’t be made, then the comparative figure it’s left blank. Therefore in the Gains/Falls only programmes that have directly comparable time slots are included.

I threw everything in in one lot and left our some of the java widgets used in previous occasions.…

JNLR 2016Q3 Cork Listenership

Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners.

96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region.…

There’s too much here to go into with any detail. I’ve tried to get all the stations in so they get a shout (which is not always the case unfortunately). You can do your own interpretation if you want.

  16Q3 16Q2 +/- +/- ch 15Q2 +/- +/- ch…

Radio listenership has maintained a steady 83% reach over the last four surveys although there are some minor fluctuations in the underlying hard number. In the 2016Q2 survey it’s down 15,000 listeners to 2,992,000 on a year on year basis but up marginally (3,000) on the last book.

RTE1 is still the dominant player (which I mention every time and I can’t see that changing in some time). Their last quarter was disappointing dropping 15,000 on the last book to 876,000 but still managing a small comeback showing an increase of 13,000 on the year.…

JNLR 2016Q2 Dublin Listenership

In this 2016Q2 survey radio listenership in Dublin fell to 78% for the first time in some time. I’ve tracked back to 2009Q1 and it still hadn’t once dipped into that region. In this survey it fell 2% on the previous year or 16,000 listeners but only lost 2,000 on the previous book to leave it at 816,000 for the survey.

While the underlying figure (816,000) is still higher than previous surveys (changes in sample size etc have had a effect on these numbers) the listening reach and, more so, it’s recent direction should be of some concern.…

The tables below show the gains and losses both on the last book and compared to the previous year. If a direct comparison, via the time slot, cannot be made during the comparison – then that programme is not mentioned. So, for example in the year on year gains table, Breakfast Republic is excluded as the time slots are totally different year on year. They are included in the book on book tables as it’s a direct comparison.…

JNLR 2016Q2 Cork Listenership

Cork shows a listenership reach of 82%, down slightly on both the previous book and year and now stands at 340,000 listeners per day. Book on book none of the stations made any gains except, bizarrely, 2FM who made a 6,000 increase on the last quarter. Both the main stations, Red and 96FM, are in decline of late, the latter by 8,000 and the former by 3,000 over the last quarter

The gap between the two main rivals (Red and 96) narrowed from 12,000 to 7,000 over the quarter.…

JNLR 2016Q2 Regionals and Local

The regional data is below and as it’s varied and plentiful, I’ll leave the interpretation to whomever wishes to make one. The local franchise areas and the multi city areas are covered with comparisons to the last year and book.

The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.…

News Corp buys into Radio

What an interesting move – News Corp purchased the Wireless group, formally UTV radio. The main station in the wireless group is talkSport reaching 3.1m listeners in the UK every day. Within the Wireless stable are a group of Irish Radio stations: FM104 and Q102 in Dublin, Cork’s 96FM and C103, Limerick’s Live 95FM, LMFM in Louth/Meath, U105 in the Greater Belfast area.…

JNLR 2016Q1 National Listenership

It’s very much depends on what you analyse for the 2016Q1 results. Look at the numbers year on year you get one answer, look at them book on book you get another! In as many places as possible I’ll throw in both so you can draw your own conclusions.

However in a few cases either analysis still yields the same woeful outcome.…

Radio listenership dropped in the capital to 818,000 down 1% on the year and the same book on book. The falls are less pronounced on a book on book basis with but looking at them over the year some of the falls are severe. Double digit decrease in the capital for Newstalk, Today FM, Q102 and 2FM and, of them, only Q102 managed to get something back in the last quarter.

RTE1 are still the dominant force reaching 305,000 listeners.…

Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year.…

All the top tables and in the interest of tracking the license fee money the book on book numbers are compared so that 2FM can be scrutinised. The Gains and Falls tables likewise are divided into the year on year and book on book. The metric for the gains and falls are subjectively based on actual listeners and not the percentage gain.

If it were percentages (we should really say) we’d be showering Ray D’Arcy with praise for a 19% increase in listeners year on year and also to Alison Curtis getting a 6% increase book on book.…