JNLR 2011 V 2010 Graphical Comparison

Reach in '000 accross the day from 6:00am until 8:00pm 

JNLR Radio Research National 2010-4

Looking at the National Listenership figures, one would think that RTE, as a whole, was having a torrid time dropping 39,000 in their combined listenership. But its only one station in the stable that’s making it look so bad – 2FM.

Last quarter in 2011 it lost 60,000 listeners compared to the same quarter in 2010. Given that, in general, radio listenership has stayed the same year...

JNLR Radio Research Local Stations 2010-4

This is the place we can dole out a few Radio Oscars! The regional listenership is normally a fairly static affair, but this year it’s thrown up a few surprises – good ones as well.

For this analysis, we decided to look both at their local reach in percentage terms and also in actual numbers. At a first look at numbers, they seem deceptive, just note that we are looking at...

JNLR Radio Research Dublin 2010-4

The last quarter of 2010 shows, like the first quarter, very little has changed to the capitals radio listening habits.

They still, en masse, like Radio 1, they are still jettisoning 2FM in their droves and, if you’re not tuned into Radio 1, you have to be too young and are instead listening to FM104 [55% of FM104 listeners are aged between 15-24 compared to 13% in the case of Radio...

JNLR Data Comparisons

On the issue comparisons and the JNLR, I am perhaps a lone voice on a particular topic- the comparisons. Every quarter the figures are issued and there is great emphasis placed on the falls and the gains. But they draw their data from two overlapping surveys. This means that the comparative surveys are using the exact same figures in both sets of data, which to my mind is hardly a comparison...

JNLR 2011-3 National Listenership

National Listenership of any radio stations fell to 82%. Still it’s a bad figure being just shy of three million people listening every day, but it's certainly going in the wrong direction. The rant on this part of the web is normally the spiralling decline of the newsprint business, surely this medium is not going in the same direction.

The big talking point, again, is another...

JNLR 2011-3 Dublin Listenership

Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.

2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.

It strikes me that there is none currently...

JNLR 2011-3 Local Listenership

Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%. Galway bay and LM FM see the biggest declines

JNRS 2011

The JNRS results for the period July 2010 to June 2011 were released and if you thought circulations were poor then read on. Readership of Morning titles is down a decent 10% on the year and the Sundays are down 3% - showing a bit more loyalty for the Sundays than the Daily papers.

Looks like few titles were spared the falls. The Independent suffered the biggest blow, down 11% and...

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