JNLR 2011 V 2010 Graphical Comparison
Reach in '000 accross the day from 6:00am until 8:00pm

Reach in '000 accross the day from 6:00am until 8:00pm
Looking at the National Listenership figures, one would think that RTE, as a whole, was having a torrid time dropping 39,000 in their combined listenership. But its only one station in the stable that’s making it look so bad – 2FM.
Last quarter in 2011 it lost 60,000 listeners compared to the same quarter in 2010. Given that, in general, radio listenership has stayed the same year...
This is the place we can dole out a few Radio Oscars! The regional listenership is normally a fairly static affair, but this year it’s thrown up a few surprises – good ones as well.
For this analysis, we decided to look both at their local reach in percentage terms and also in actual numbers. At a first look at numbers, they seem deceptive, just note that we are looking at...
The last quarter of 2010 shows, like the first quarter, very little has changed to the capitals radio listening habits.
They still, en masse, like Radio 1, they are still jettisoning 2FM in their droves and, if you’re not tuned into Radio 1, you have to be too young and are instead listening to FM104 [55% of FM104 listeners are aged between 15-24 compared to 13% in the case of Radio...
On the issue comparisons and the JNLR, I am perhaps a lone voice on a particular topic- the comparisons. Every quarter the figures are issued and there is great emphasis placed on the falls and the gains. But they draw their data from two overlapping surveys. This means that the comparative surveys are using the exact same figures in both sets of data, which to my mind is hardly a comparison...
National Listenership of any radio stations fell to 82%. Still it’s a bad figure being just shy of three million people listening every day, but it's certainly going in the wrong direction. The rant on this part of the web is normally the spiralling decline of the newsprint business, surely this medium is not going in the same direction.
The big talking point, again, is another...
Still dominating the capital is the National broadcaster RTE1 having pulled back 3% points on the same period last year.
2FM dipping into single digits in Dublin has to be worrying (again). Perhaps Montrose would allow the newly appointed Commercial Director, Willie O’Reilly, to look at 2FM for a week or two and come up with a plan.
It strikes me that there is none currently...
Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%. Galway bay and LM FM see the biggest declines
The JNRS results for the period July 2010 to June 2011 were released and if you thought circulations were poor then read on. Readership of Morning titles is down a decent 10% on the year and the Sundays are down 3% - showing a bit more loyalty for the Sundays than the Daily papers.
Looks like few titles were spared the falls. The Independent suffered the biggest blow, down 11% and...
Where have all the listeners gone? Well the graph below charts the day in quarter hour segments from 2009 to 2011. It really highlights the desertion of ears in the morning slot after the untimely demise of Gerry Ryan.

The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead. The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.