Scottish Herald outs Imogen Thomas Super Injunction

All things considered the footballer in question was quick (and wealthy) enough to wrap up a person and a paper, The Sun, in a super injunction in England, but wasn’t cleaver enough to extend that to their near neighbours, Scotland. I have a look at some articles and was unable to see if the injunction stretched to Wales, which would have been interesting.   

So the Sunday Herald in Scotland decided to “publish and be dammed”.…

I read with interest that yet more of the print industry is moving into to coupon/loyalty/butter-voucher arena. There has been huge interest in the web side of this business and recently highlighted when Groupon turned down a €6bln takeover bid from Google.

Google, spurned, but not completely defeated, has now decided that it will go it alone based on its current advertising technology.

Outside the ‘web discount’ systems Associated Newspapers are launching a loyalty discount scheme for the Mail On Sunday.…

€1 Irish Independent

For the last two Mondays, the Irish Independent has dropped its price from the normal €1.90 to €1, practically half price. It’s a fairly drastic move and one that it would have been loath to do in the past leaving to price weapon to the Tabloids.

Financial Times

€2.…

Irish Newspaper Circulations April 2011

This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies.

Granted, it’s the promotion happy Sunday market that made most of the gains.…

Get the latest circulation data here  

No pretty formatting today as were are stranded with a laptop running the equivalent to Windows 3.1! But we’ll address that later.…

A marginal decrease in the mornings this month. Taking into account the ‘disruption’ in the buying cycle for Easter and School holidays – its not a bad result. 

However the year on year picture is very bleak.…

February saw the introduction of “i”, the free stalemate of the London Independent. Now, should it be named “i-spy”. Having made the decision to print an edition in the north and ship it across the border every night you would think that it would be a little easier to find. Copies are like hens teeth!…

The latest figures for the readership for many of the Irish Newspapers were released today

'000 % '000 %
2010 2010 2009 2009 +/- +/-…

In the regional department only four paid titles managed to stay the right side of last years figure. In the main the local papers in and around the Leinster region seem to have faired out the worst (Callow People –22%, Leinster Leader –19% Fingal Independent – 15% etc).

Each of the regional's will have their own unique story, unique to their particular area. Naturally there will be a element of the macro economics in that yarn, but there will also be a huge element of the micro economics in there as well.…

Well, finally.

The fast paced world of print has finally decided to publish figures. We can now reveal that the sale of the Irish Times in July 2010 was 98,847 copies a day. So, if you ran a campaign with that publication or any of the other laggards (in terms of publishing meaningful audited figures) you will now be able to see why its was a success or failure – eight months later.…

The Sunday market is where the recent focus has been with the closure of one paper and another in receivership. The Sunday Tribune (ST) didn’t file an ABC for the last half of 2010. There’s a cost involved there and perhaps the receiver felt that until another buyer was found (or not) the money would be better spent elsewhere.

Anyway – the king is dead, long live the king and its an intriguing tale in the next tow paragraphs peppered with boxing analogies!…

The first month of the year and we see a little mistake on a other than unblemished tome.

The people at the Mail, who “passed off” as another paper last weekend have no ABC certificate this month. The ABC’s extremely efficient PR agency in Blighty said:

The Daily Mail and Mail on Sunday circulation data for January 2011 has not been submitted in time for inclusion in this report.…

There was a initial raised eyebrow on seeing the ABC cert for the Irish Times website. Raised in a positive way it has to be said. In November 2010 they had 3.9m unique browsers that month and over 36m page impressions.…

As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out. 

Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday.…

The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales.…

September, brings a form of normality, if you’re a Circulation Manager anyway. That particular creature likes school, school runs and no summer holidays. Circulation people look with distain at tomes analysing the Chaos Theory. They just want calm and trends and straight line regression analysis.…

And Finally…. The much awaited ‘Island Of Ireland Report finally made it to daylight. And its as expected, it’s unpleasant reading. Below are the topline for the main markets.…