If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace.…

Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho!

Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return.

December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like a bad end to the year for News International.…

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious!…

Print Advertising Research

It’s a long time since I saw research like this (not that I’ve been actively searching). It’s all to do with how to improve the ROI on your print advertising by getting more eyeballs to your ads.

In the world of digital that’s impressions and is very easily measured. The CTR is then used to calculate your RIO.…

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September.

The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month.…

UK Daily Star Marketing Madness

One of the most amazing newspaper marketing decisions was made earlier this month and will be visible from October 17th.

Express Newspapers have decided (aka Desmond has decided) that the UK version of the Daily Star will be available in Ireland from that Monday. It will sit alongside and compete with the Irish Daily Star in retail outlets. Express Newspapers own 50% of Independent Star Limited (ISL) publishers of the Irish Daily Star.

I am at a complete loss as to the logic of this move.…

A very interesting, if not perplexing, batch of figures. Last month was the first without the News of The World and the signs were that buyers of that paper all found new homes – temporary shelter as it turned out.

The News of the World in its last month (June) sold 113,000. The month is made no appearance the market was sown 33,000, suggesting that 80,000 had switched to another paper.…

Firstly, apologies for the “stat attack”, but there are 43 local papers audited so there really is no choice but to have plenty of data. Just by way of explanation: there two totals on the bottom of the chart. The first are “Year Totals”, they are simply the total of all the local papers audited that year. The more important figure is the like for like figures.…

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%.…

Irish Sunday Newspaper Circulation Jan June 2011

If you wnated a headlin figure for this Jan June 2011 ABC's it would be the fact that the Sunday market slipped into six figures. It comes on the back of  the closure of the Sunday Tribune and the semi-closure (as the paper in another guise is still available) of the Daily Star on Sunday.  

Actually it could be worse as the News of the World in real life is no longer around but still reported figures for those six months.…

The morning market declined by 5% year on year in 2011 (not too bad in comparison to the 11% fall in the Sunday Market) and sees it drop below the 600,000 mark. Just to ram home the recessionary point, the morning market hasn’t seen an increase in sales since 2007.

Publication JJ 2011 JJ 2010 Diff '000 Diff %
Irish Independent 134,228 144,896 -10,668 -7%…
Irish Evening Newspaper Circulation Jan June 2011

Just to be complete the Evening Market. There is no daily breakdown of the Heralds’ figure, so it's impossible to say how the addition of the Dubliner has worked for them.  …

Let's cut straight to the interesting market in July - The Sundays. The News of the World ceased trading and produced a final edition on the second Sunday of the month. However, they decided not to produce an ABC figure for the month- and why would they.

The previous month the NoW sold roughly 113,000 copies so , theoretically, they were all up for grabs (let's leave aside multiple purchases).…

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away!

The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles.…

They are circling. The UK Sunday Papers are planning to see that they can pick off the carcass of the News of The World with three newspaper groups actively perusing the papers Sunday previous buyers and readers.

It’s going to be particularly interesting to see, firstly, the contraction in the Sunday market in the wake of the papers closure and, secondly, who will be the main benefactors. The contraction is, I think, inevitable as of the 2.…

News Of the World - Hacking and Boycott

Without getting into the political debate of the News of the Worlds (NoW) latest lesson in distasteful journalism – “hacking” the phone message of an abducted minor, outside the public reaction is how this will impact on the paper from an advertising point of view.

On the circulation front the buying public are fairly adept at letting the commercial wing of any newspaper group know that that have ‘erred’. You only have to look at Liverpool where there is still a large boycott of The Sun, 22 years after the Hillsbrough disaster.

The NoW total circulation* stands at, as of May 2011, 2,676,684 copies, making it the second largest newspaper after its stalemate The Sun (2,826,684).…

News 2.0?

I stumbled across broadsheet.ie earlier this morning as I was looking at what has been called, in particular grandiose terms it should be said, News 2.0.

The term gives the impression that News has moved on, we have reached a new Golden Era.…

Irish Newspaper Circulations May 2011

Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc.

Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging on to a small lead whilst the Daily Star had decreased by some 9,000 copies and The Sun is back over 5,000.…

The Sunday World got a bit of a scoop yesterday and named two actors who were allegedly having an affair, both of whom were married. Whilst the media in the UK were gagged reporting this dalliance because of a “super injunction”, it did not apply to the Sunday World as the injunction was in the UK only.

And, as were are Citizens and not Subjects, the actors referred to in the story were Pauline McLynn and her co-star David Threlfall.

There is perhaps a bit of a grey area here.…

Its all really 360!

In an article in the Sunday Business Post on 22nd May there was a fairly belated rant about The Suns use of ‘technology’.

The article maintained that the papers ‘new’ app for the ipad and iphone, which allows users to see their page three models in a 360 view was, well, disgusting (I paraphrase about seven paragraphs there).The article took issue with the app, the whole issue of page three, topless models in general, models and photo ops, the over use of models for ‘no justifiable editorial reason’ etc etc. I’m not going to open the debate of page three as it has been well aired in other platforms.…