There was some good news from the USA on a potential ray of hope for the newspaper and magazine business. The research was conducted but the measurement company ComScore and it looked at the readership of newspapers by tablet owners.  

It found thet just over one in ten tablet owners read a newspaper on their device on a daily basis rising to over one in three who view newspapers on their devices on a monthly basis.…

Irish Independent Broadsheet or Compact?

I alluded to this on a couple of occasions before in this pixelated version of reality. Running two editions of a newspaper - one broadsheet and one compact, is a risk free but expensive decision.
On one hand you let the market decide which format they prefer by giving them the choice of both formats and offending no-one. But in doing so you double up on your subbing (no a whold lot), layout, pre-press, plates, printers wages and have two shorter print runs as opposed the one run straight through.…

ABC Complaints in the people's republic

Nothing beats a bit of decent competition. It ups the ante for all concerned. The salient part of the first sentence was the word “decent”. We’re not asking for strict Queensbury rules here, actually we’ve always advocated a more “Dan Donnelly” approach to the pugilist’s art.…

I'll gladly pay you Tuesday....

“I'll gladly pay you Tuesday for a hamburger today” as Wimpy would suggest to Popeye that he feed him, yet again. A short term solution to a long term problem. The decision of the Irish Daily Star to publish the pictures of Kate Middleton was a decision very much based on selling papers on a Saturday but ultimately may lead to unwinding the company on Monday.

The speed of the criticism was incredible and the only individuals who publically cling on to an unapologetic and near vitriolic line were its Editor Michael O'Kane and M.…

This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is:  in the last 20 months there have only been six months where a month on month increase in the overall market has been recorded and one of those months was the introduction of the Sun on Sunday.

The tabloids did well this month recording a 4,000 increase on the previous month. August is normally a strong month for the tabloids with the reintroduction of the UK soccer schedule and the business end of the GAA kicking off too.…

Hot water for The Scottish Sun & serialisation

Some interesting developments in Scotland that have some interest for us here as well. The Scottish Sun, which is similar to The Irish Sun in that it’s a sanitised version of the ‘main’ paper taking into account the different pallets of the various regions, has landed itself in hot water with many section of Scottish society and beyond.

If you’re not a follower of the round ball (foreign game style naturally) in Scotland some background: Glasgow Rangers, one of the oldest and largest clubs in Scotland, was placed in administration this year and on the back of that, they now ply their trade in the Scottish third division. There are many reasons that the club was placed in administration in the first place one of them was due to a massive tax bill being demanded from the club by the UK authorities.…

Irish Morning Newspaper ABC Circulations, Jan-June 2012

Like the Sunday Market there is a headline figure in the morning market and it’s the Daily Star. It’s nearly out on its own with a double digit decline of 14% falling to 75,000 and down nearly 12,000 copies over the year (let’s spare ourselves all the analogies to the small lights in the sky). In market terms the tabloids have suffered the most at the hands of the recession down collectively 11% year on year. The Sun is down 7,000 (9%) and the Mirror down nearly 5,000 ((8%) on the year.…

Evening Newspaper ABC Circulations, Jan-June 2012

Although the evening market is really just two local papers at different corners of the country – they still have to be covered.

With the market as it is, the Evening Herald did well to more or less retain last year’s numbers.

The introduction of the Dubliner magazine on Thursdays and the ability to grab headlines (Herald was all over Sky news today as it published pictures of Prince Harry in Vegas) seems to be working    

Publication JJ 2012 JJ 2011 Diff '000 Diff %
Evening Herald   61,179 61,936 -757 -1%…
Irish Sunday Newspaper ABC Circulations, Jan-June 2012

Outside the headline figure of a 31% drop for the Sun on Sunday compared to the News of the World, the big story would be the 14% drop in the circulation of the Sunday Business Post.  In the last twelve months it lost nearly 7,000 copies and dropped to just above 41,000. Luckily for the spin in the sales department, there are 1,400 copies (3.5%) of 'bulks' in that figure – but they're not alone in fattening their figures.…

Irish Newspaper ABC Circulations, Jan-June 2012

The laggards in the ABC certifications finally showed their hands and, without putting too fine a point on it, many of them we holding “Aces and Eights”. The figures make for very grim reading for some publications at this poker table.  All the figures are ABC Jan – June 2012 compared to ABC Jan – June 2011.

The Sundays narrowly avoided slipping the wrong side of 900k.…

It’s sometimes very difficult to reconcile the two public numeric’s of Newspapers; circulation data and readership data. The newspapers are very much on a downward trajectory in the circulation theatre, but the recently released JNRS data in many cases tell a very different story.

In the mornings, the Independent and the Times lost 7% and 11% respectively whilst the tabloids made great strides – unlike the data in their circulation figures.  The Daily Mail made the biggest gains in the morning market.…

I may have been a touch hasty writing the epitaph of the Daily Star when it lost its status as “King of the Tabloids” last month. It didn’t do too much, bar stand still, and let The Sun drop 1,200 copies to let The Daily Star regain its title. The Mirror also fell back by near enough 1,000 copies so the Daily Star was the only tabloid to gain in June.

It’s most likely the last ABC audit (in the Republic) for the Independent (London) and they have decided to withdraw from the Irish market.…

Two different scenarios is the ever changing landscape of Local press. Celtic Media Group has been acquired but some of its management team and Johnston Press closes one of its titles and makes some editorial changes.

Celtic Media Group have acquired five titles from its (one time) parent Dunfermline Press at what can only be described as a fire sale in terms of the previous selling prices of the titles. They have acquired the titles for €5.…

May ABC Newspaper Circulation 2012

The Kings is dead, long live the King. Not since January 2009 has the Daily Star been out boxed by its rival, The Sun. But even in that figure there is a measure of ‘smoke and mirrors’. The Daily Star circulation figure historically is an amalgam of its Republic of Ireland figure and its Northern Ireland edition (the Green Top).…

April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures.…

The most recent editions of the ACB broke out the sales of the papers available in Ireland (bar the lazy ones) on a Monday to Friday and Saturday averages.

It’s quite an interesting list of figures on many fronts. Most importantly, it shows that the Saturday Market, for the papers under scrutiny, is 36% stronger than the Monday-Friday market. If the M-F sale is 8% below the average, then there are going to be days between Monday and Friday that could only be classes as “tragic”.…

Irish Newspaper Circulation March 2012

Well, the party (or wake) is truly over. The gains some of the titles made when the NotW closed last July were well and truly wiped out this month with a full month figure for The Sun (on Sunday).

The Sun (on Sunday) fell back to 81,000 from its maiden figure of 109,000, which was to be expected. But the buyers have to come from somewhere and they were kindly donated by Sunday Mirror, The Daily Star on Sunday and The People – the very papers that made gains at the NotW closure – to be biblical about it - Job 1:21!…