September 2016 ABC Newspaper Circulation

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The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month.

The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall.

The Star and The Mirror held on to what they had last month and overall the tabloids were back just over 1,000 copies.

In the Sunday market The Sun on Sunday showed some restraint and reduced its bulks to 600 copies accounting for all of its 1,000 drop. The Sunday Mirror dropped 3% on the month as did The People.

The Sunday Times added over 1,000 on the month (2%) and the rest of the gains on other publications were small. Sunday market down 17,000 on the year, morning back 22,000.

Title Sep-16 Sep-15 Aug-16 Y/Y M/M % Ch Y/Y %Ch M/M
Daily Mirror 36,644 42,263 36,540 -5,619 104 -13% 0%
Daily Record 300 378 353 -78 -53 -21% -15%
Irish Daily Star 52,314 59,715 51,901 -7,401 413 -12% 1%
The Sun 58,257 61,365 59,813 -3,108 -1,556 -5% -3%
Tabloids 147,515 163,721 148,607 -16,206 -1,092 -10% -1%
Daily Express 2,612 2,895 2,794 -283 -182 -10% -7%
Irish Daily Mail 42,003 46,538 41,055 -4,535 948 -10% 2%
The Daily Telegraph 2,331 2,825 2,433 -494 -102 -17% -4%
Financial Times 2,382 2,281 2,189 101 193 4% 9%
The Guardian 2,241 2,699 2,332 -458 -91 -17% -4%
The Times 2,686 2,874 2,953 -188 -267 -7% -9%
Morning Market 201,770 223,833 202,363 -22,063 -593 -10% 0%
Daily Star – Sunday 15,968 15,730 16,403 238 -435 2% -3%
The Sun on Sunday 56,574 62,679 57,597 -6,105 -1,023 -10% -2%
Sunday Mail 813 804 830 9 -17 1% -2%
Sunday Mirror 24,511 29,862 25,343 -5,351 -832 -18% -3%
The People 9,488 10,964 9,805 -1,476 -317 -13% -3%
Sunday Express 3,027 3,350 3,170 -323 -143 -10% -5%
Sunday Post 652 819 708 -167 -56 -20% -8%
The Mail on Sunday 79,271 78,095 79,007 1,176 264 2% 0%
The Observer 4,376 5,039 4,481 -663 -105 -13% -2%
The Sunday Telegraph 1,908 2,544 2,065 -636 -157 -25% -8%
The Sunday Times 77,193 80,600 76,049 -3,407 1,144 -4% 2%
Sunday Market 273,781 290,486 275,458 -16,705 -1,677 -6% -1%
Total Market 475,551 514,319 477,821 -38,768 -2,270 -8% 0%