October 2013 Newspaper ABC’s

The October ABC’s were released earlier today and show a continued decline of newspaper sales, for those that produce a monthly figure anyway. As a group the tabloids are still taking a beating, down 21,000 year on year and close to 4,000 month on month with The Daily Mirror contributing nearly half of that drop. 

The Daily Mail is down just shy of 3,000 on the month with the morning market down 7,500 on the month and 23,000 on the year. 

Looking at the Sundays, The Sun (Sunday) manages a rare gain, adding 1,400 to their numbers but is still back 8,000 on the year. The other tabloids all show declines both month on month and year on year. 

Similar to the morning version, the Mail on Sunday is down but a more severe 3,700. The Sunday Times managed to correct a recent downward trend and added a fairly spectacular (in this market anyway) 7,300 month on month.On the back of that, the Sunday market is actually up 2,500 on the months but down a very sobering 30,000 on the year.

The chart below tracks the monthly data and the six monthly data showing the similarities between both.

Title Oct-13 Oct Sep-13 Y on Y M on M
Daily Mirror  51,154 57,191 53,305 -6,037 -2,151
Daily Record 447 510 479 -63 -32
Irish Daily Star 65,365 70,450 66,665 -11,025 -1,300
The Sun 64,171 68,696 64,599 -4,525 -428
Tabloids  181,137 196,847 185,048 -21,650 -3,911
Daily Express 3,018 2,648 3,263 370 -245
Irish Daily Mail 48,616 50,039 51,544 -1,423 -2,928
The Daily Telegraph 2,774 2,789 2,892 -15 -118
Financial Times 2,634 3,057 2,599 -423 35
The Guardian 2,982 3,152 3,186 -170 -204
i 777
The Independent
The Times 2,152 2,115 2,305 37 -153
Morning Market 243,313 261,424 250,837 -23,274 -7,524
Daily Star – Sunday 22,942 24,168 22,911 -1,226 31
The Sun/NotW 58,674 66,762 57,282 -8,088 1,392
Sunday Mail 994 1,029 1,038 -35 -44
Sunday Mirror 38,402 41,229 39,685 -2,827 -1,283
The People 14,916 18,049 15,918 -3,133 -1,002
Sunday Express 3,939 3,640 3,922 299 17
Sunday Post 583 654 589 -71 -6
The Mail on Sunday 100,673 108,791 104,379 -8,118 -3,706
Independent on Sunday 0
The Observer 5,824 6,370 5,933 -546 -109
The Sunday Telegraph 2,771 2,857 2,859 -86 -88
The Sunday Times 95,734 102,447 88,429 -6,713 7,305
Sunday  Market 345,452 375,996 342,945 -30,544 2,507
Racing Post 5,340
Total Market 588,765 637,420 593,782 -53,818 -5,017

October abc 2013