The October ABC’s were released earlier today and show a continued decline of newspaper sales, for those that produce a monthly figure anyway. As a group the tabloids are still taking a beating, down 21,000 year on year and close to 4,000 month on month with The Daily Mirror contributing nearly half of that drop.
The Daily Mail is down just shy of 3,000 on the month with the morning market down 7,500 on the month and 23,000 on the year.
Looking at the Sundays, The Sun (Sunday) manages a rare gain, adding 1,400 to their numbers but is still back 8,000 on the year. The other tabloids all show declines both month on month and year on year.
Similar to the morning version, the Mail on Sunday is down but a more severe 3,700. The Sunday Times managed to correct a recent downward trend and added a fairly spectacular (in this market anyway) 7,300 month on month.On the back of that, the Sunday market is actually up 2,500 on the months but down a very sobering 30,000 on the year.
The chart below tracks the monthly data and the six monthly data showing the similarities between both.
|Title||Oct-13||Oct||Sep-13||Y on Y||M on M|
|Irish Daily Star||65,365||70,450||66,665||-11,025||-1,300|
|Irish Daily Mail||48,616||50,039||51,544||-1,423||-2,928|
|The Daily Telegraph||2,774||2,789||2,892||-15||-118|
|Daily Star – Sunday||22,942||24,168||22,911||-1,226||31|
|The Mail on Sunday||100,673||108,791||104,379||-8,118||-3,706|
|Independent on Sunday||0|
|The Sunday Telegraph||2,771||2,857||2,859||-86||-88|
|The Sunday Times||95,734||102,447||88,429||-6,713||7,305|