Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice.

Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on the previous month and seemingly not at the expense of any of the other tabloids. Other than that, the status quo was maintained in the mornings.

The Mail on Sunday had a great month adding over 4,000 and the News of the World added a similar figure. Would the publicity surrounding Mr Paul Williams and his departure from the Sunday World to the News of the World have had an effect on that number?

The fallers were the Daily Star, The People and The Sunday Times.

Title Jan Feb Diff
Daily Mirror 59,378 59,293 -85
Daily Record 872 893 21
Irish Daily Star 94,957 95,111 154
The Sun 84,549 86,872 2,323
Daily Express 3,077 2,988 -89
Irish Daily Mail 52,843 53,235 392
The Daily Telegraph 2,896 2,775 -121
Financial Times 3,487 3,784 297
The Guardian 3,983 3,862 -121
The Independent 1,195 1,088 -107
The Times 2,478 2,492 14
Morning Market 309,715 312,393 2,678
       
The Mail on Sunday 112,011 116,102 4,091
Daily Star – Sunday 56,570 54,611 -1,959
News of the World 126,482 129,921 3,439
Sunday Mail 2,633 1,670 -963
Sunday Mirror 36,974 36,752 -222
The People 21,798 20,374 -1,424
The Sunday Times 115,118 113,963 -1,155
Sunday Express 3,928 4,016 88
Sunday Post 795 811 16
Independent on Sunday 1,858 1,502 -356
The Observer 8,847 8,608 -239
The Sunday Telegraph 2,511 2416 -95
Racing Post 5,990 6,726 736
Sunday Market 383,504 381,370 -2,134
       
Total Market 693,219 693,763 544

The Market year on year is the real story where the Mornings are back nearly 30,000 with The Sun and Daily Star with the biggest declines of nine and eight thousand respectively.

The Sundays, year on year, declined by nearly 36,000 with the News of the World, The People, Mirror and Star on Sunday showing the biggest losses – basically the tabloid market.

The only paper to show a monthly year on year increase was the Mail On Sunday up 2,600. 

Top Five Declines Y on Y
The Sun -9,291
Irish Daily Star -8,570
News of the World -5,631
The People -5,589
Sunday Mirror -5,023