May ABC Newspaper Circulation 2012

The Kings is dead, long live the King. Not since January 2009 has the Daily Star been out boxed by its rival, The Sun. But even in that figure there is a measure of ‘smoke and mirrors’. The Daily Star circulation figure historically is an amalgam of its Republic of Ireland figure and its Northern Ireland edition (the Green Top). The Sun figure is simply the Republic of Ireland figure – so arguably in this jurisdiction The Sun has been the champ for a while. Now they have bragging rights to both weight divisions and I suggest they won’t be behind the bush on this one.

tabloids

The Daily Star slid nearly 4,000 last month and its down close to 14,000 year on year – it’s a long time since they crashed that hard in a month. The Sun dipped over 1,000 and the Mirror just 700. The disastrous performance of the Republic in Poland and the fact that there are 20,000 supporters there (many of them loyal Star readers) won’t help the Daily Star numbers for June either (unless they did a ‘Polish Special’ as they did before).
The Morning market is back 14,000 month on month and nearly 53,000 on the year.
Briefly on the Sundays: The Sun on Sunday fell another 4,500 and it’s now looking at falling over the 70,000 mark. The Mail on Sunday (-4,500) and the Sunday Times (-5,700) were the other big fallers. Maybe the ABC1’s went on holidays last month.
With nine fallers and three gaining, the Sunday Market is down 13,000 month on month and 28,000 The combined market is down over 113,000 on the year.

 

Title May-12 May-11 Apr-12 YoY MoM
Daily Mirror  56,838 62,131 57,610 -5,293 -772
Daily Record 597 719 613 -122 -16
Irish Daily Star 72,022 85,998 75,728 -13,976 -3,706
The Sun 72,610 81,349 73,750 -8,739 -1,140
Daily Express 2,917 3,122 2,962 -205 -45
Irish Daily Mail 50,657 49,867 52,651 790 -1,994
The Daily Telegraph 2,914 3,089 2,938 -175 -24
Financial Times 3,080 3,442 3,150 -362 -70
The Guardian 3,237 3,739 3,278 -502 -41
i 543 633 799 -90 -256
The Independent 795 1,032 1,307 -237 -512
The Times 2,214 2,339 2,187 -125 27
Morning Market 470,491 527,657 484,674 -57,166 -14,183
Daily Star – Sunday 25,962 26,258 26,006 -296 -44
The Sun/NotW 70,950 113,463 75,512 -42,513 -4,562
Sunday Mail 1,125 1,687 1,126 -562 -1
Sunday Mirror 42,356 41,193 40,837 1,163 1,519
The People 19,055 18,621 18,284 434 771
Sunday Express 3,049 4,684 4,081 -1,635 -1,032
Sunday Post 749 730 -749 -730
The Mail on Sunday 105,436 104,893 108,563 543 -3,127
Ind. on Sunday 1,272 1,464 1,280 -192 -8
The Observer 6,233 7,419 6,432 -1,186 -199
Sunday Telegraph 2,747 2,876 2,938 -129 -191
The Sunday Times 103,021 113,153 108,748 -10,132 -5,727
Sunday  Market 381,206 436,460 394,537 -55,254 -13,331
Racing Post 5,616 6,481 6,320 -865 -704
Total Market 857,313 970,598 885,531 -113,285 -28,218