The Republic of Ireland Circulations for March, for the papers that participate in monthly ABC’s we released. Collectively they are showing 6.5% year on year decline and losing some 13,000 collectively copies since the beginning of 2009 alone.

The tabloids are again taking the brunt of the drop in the morning market. The stereotypical view of the ‘redtop’ reader working on site or in an allied trade may actually be true and the redtop paper’s circulation seems to be intrinsically linked to the construction sector.

Month on month the tabloids did get a slight lift (as they do historically) from the Cheltenham festival, The Sun getting the best lift. The lift is better than their morning rivals and the Jade Goode factor is also in there as the paper had a close relationship with here prior to her death at the end of March. Staying with the month on month – the Daily Mail took a bit of a downward shift as did its larger sister on Sunday.

The Sunday tabloids are down month on months bar The Star. The Sunday Times making some inroads not only by the month but also annually having the highest growth over the past 12 months. The News of the World is the real looser dropping 14% year on year and The People jettisoned 17% of its circulation in 12 months.

  2008 2009 2009 Feb V Mar 08V ’09
  Mar Feb March Mth on Mot Yr on Yr
Daily Mirror 71,230 63,512 65,296 1,784 -5,934
Daily Record 2,789 3,127 3,302 175 513
Daily Star 105,278 96,626 97,313 687 -7,965
The Sun 105,776 96,163 99,386 3,223 -6,390
Daily Express 3,462 3,038 3,247 209 -215
Daily Mail 60,630 55,942 51,470 -4,472 -9,160
The Daily Telegraph 3,601 3,089 3,081 -8 -520
Financial Times 5,118 4,355 4,176 -179 -942
The Guardian 4,875 4,485 4,499 14 -376
The Independent 2,237 2,042 1,877 -165 -360
The Times 3,819 2,854 2,835 -19 -984
Daily Star – Sunday 55,511 54,185 55,925 1,740 414
News of the World 160,294 135,552 137,768 2,216 -22,526
Sunday Mail 5,456 8,114 6,144 -1,970 688
Sunday Mirror 42,875 41,775 40,497 -1,278 -2,378
The People 28,727 25,963 23,619 -2,344 -5,108
Sunday Express 5,944 4,544 4,604 60 -1,340
Sunday Post 940 862 884 22 -56
The Mail on Sunday 111,323 113,499 107,519 -5,980 -3,804
Independent on Sunday 3,080 2,296 2,108 -188 -972
The Observer 12,645 11,223 10,956 -267 -1,689
The Sunday Telegraph 3,360 2,842 2,852 10 -508
The Sunday Times 107,710 117,426 119,575 2,149 11,865
Racing Post 10,800 6,974 9,452 2,478 -1,348
           
  917,480 860,488 858,385 -2,103 -59,095