March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market.

The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the Daily Mirror, who had a fairly disastrous Cheltenham month falling nearly 1,000 on February. The Daily Mail is obviously not a “punters paper” and never really held itself out as such: it dropped 2,500 on the month.

Nothing eventful happened in the Sunday market bar a decent increase for the Sunday Times gaining 2,300. Outside that, the market is up 1,300 but down 47,000 on the year.

Title Mar-14 Mar-13 Feb-14 Y/Y M/M % Ch Y/Y
Daily Mirror  50,113 56,033 51,093 -5,920 -980 -11%
Daily Record 401 470 415 -69 -14 -15%
Irish Daily Star 63,087 68,518 61,121 -5,431 1,966 -8%
The Sun 61,005 66,944 60,199 -5,939 806 -9%
(Tabloids Total) 174,606 191,965 172,828 -17,359 1,778 -9%
Daily Express 2,740 2,739 2,738 1 2 0%
Irish Daily Mail 47,472 53,198 50,009 -5,726 -2,537 -11%
             
The Daily Telegraph 2,656 2,832 2,636 -176 20 -6%
Financial Times 2,480 2,772 2,511 -292 -31 -11%
The Guardian 2,744 3,030 2,773 -286 -29 -9%
i   766        
The Independent            
The Times 2,137 2,058 2,092 79 45 4%
Morning Market 234,835 259,360 235,587 -23,759 -752 -9%
             
Daily Star – Sunday 19,468 22,326 20,210 -2,858 -742 -13%
The Sun/NotW 56,101 57,745 55,675 -1,644 426 -3%
Sunday Mail 899 1,030 875 -131 24 -13%
Sunday Mirror 35,867 38,576 35,353 -2,709 514 -7%
The People 13,699 15,832 14,403 -2,133 -704 -13%
             
Sunday Express 3,494 3,325 3,617 169 -123 5%
Sunday Post 525 620 549 -95 -24 -15%
The Mail on Sunday 100,461 108,683 100,086 -8,222 375 -8%
             
Independent on Sunday 0   0      
The Observer 5,459 5,802 5,478 -343 -19 -6%
The Sunday Telegraph 2,567 2,765 2,570 -198 -3 -7%
The Sunday Times 96,732 101,915 94,372 -5,183 2,360 -5%
Sunday  Market 335,272 358,619 333,188 -23,347 2,084 -7%
             
Racing Post            
Total Market 570,107 617,979 568,775 -47,106 1,332 -8%