Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.

The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of movement and reporting worth.

In the Sundays the tabloids all lost out, with the Sunday Sun and the Sunday Mirror the heaviest losers. The Sunday Times was the biggest faller in actual copies dropping 1,6,00 on the month. This is on the back of a 3,500 fall last month and it has lost close to 10,000 copies since the start of the year.

Finally a note for the diary: on the 21st we’ll finally get to see the circulation data for the laggards in the business when the last remaining papers reveal their numbers in the Island of Ireland Report. There will be the usual fanfare and euphemistic reporting in an aim to disguise the reality of the situation.

The papers under scrutiny here are down 7% on the year – I’d expect something similar with the tail end of the papers.  

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Title Jul-14 Jul-13 Jun-14 Y/Y M/M % Ch Y/Y
Daily Mirror  48,214 53,455 47,704 -5,241 510 -9.8%
Daily Record 474 551 417 -77 57 -14.0%
Irish Daily Star 59,602 64,172 59,753 -4,570 -151 -7.1%
The Sun 60,267 64,450 59,200 -4,183 1,067 -6.5%
Tabloids 168,557 182,628 167,074 -14,071 1,483 -7.7%
Daily Express 2,981 3,125 2,826 -144 155 -4.6%
Irish Daily Mail 45,152 47,174 51,714 -2,022 -6,562 -4.3%
             
The Daily Telegraph 2,804 2,971 2,761 -167 43 -5.6%
Financial Times 2,322 2,524 2,333 -202 -11 -8.0%
The Guardian 2,757 3,050 2,717 -293 40 -9.6%
i            
The Independent            
The Times 2,494 2,285 2,259 209 235 9.1%
Morning Market 227,067 244,720 231,684 -16,690 -4,617 -6.8%
             
Daily Star – Sunday 19,696 22,234 19,847 -2,538 -151 -11.4%
The Sun/NotW 54,121 58,032 54,822 -3,911 -701 -6.7%
Sunday Mail 988 1,156 869 -168 119 -14.5%
Sunday Mirror 34,355 38,324 34,763 -3,969 -408 -10.4%
The People 13,112 16,281 13,313 -3,169 -201 -19.5%
             
Sunday Express 3,673 4,227 3,527 -554 146 -13.1%
Sunday Post 552 610 517 -58 35 -9.5%
The Mail on Sunday 100,453 101,632 100,040 -1,179 413 -1.2%
             
Independent on Sunday            
The Observer 5,282 5,808 5,140 -526 142 -9.1%
The Sunday Telegraph 2,559 2,737 2,534 -178 25 -6.5%
The Sunday Times 84,909 92,331 86,590 -7,422 -1,681 -8.0%
Sunday  Market 319,700 343,372 321,962 -23,672 -2,262 -6.9%
             
Racing Post            
Total Market 546,767 587,113 553,646 -40,362 -6,879 -6.9%