The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales. The Irish Daily Mail didn’t escape the carnage  dropping 3.2%. All pretty bad news for the morning market. The Sundays also threw up a few casualties the most notable of which would be the News of the World back 4,400 in a month. It looks as if some of those went to the Sunday Mirror which was up 1,200. A bit of a see-saw went on – the Irish Mail on Sunday was down 2,700 and the Sunday times was up 2,400. The Mail on Sunday is down 14,000 year on year, the biggest faller in the Sundays over the 12 months.  Overall the Sunday Market was down 38,000 in 12 months. Sunday Times, Sunday Mirror, Irish Independent and Sunday Independent all raised their cover prices during the month.

Title Sep-10 Oct-10 Oct-09 M on M Y on Y
Daily Mirror 62,835 61,412 62,876 -1,423 -41
Daily Record 767 749 833 -18 -66
Irish Daily Star 92,798 89,386 97,113 -3,412 -4,315
The Sun 86,914 82,894 90,274 -4,020 -3,360






Daily Express 3,067 2,804 3,113 -263 -46
Irish Daily Mail 50,679 49,011 48,177 -1,668 2,502






The Daily Telegraph 3,081 2,826 2,971 -255 110
Financial Times 3,728 3,818 3,812 90 -84
The Guardian 3,734 3,774 4,097 40 -363
The Independent 1,002 947 1,142 -55 -140
The Times 2,592 2,448 2,629 -144 -37
Morning Market 311,197 300,069 317,037 -11,128 -5,840






Daily Star – Sunday 51,602 51,843 54,574 241 -2,972
News of the World 126,375 121,882 134,782 -4,493 -8,407
Sunday Mail 1,840 1,802 2,307 -38 -467
Sunday Mirror 38,646 39,890 38,481 1,244 165
The People 20,345 19,538 21,349 -807 -1,004






Sunday Express 4,078 3,878 4,434 -200 -356
Sunday Post 790 760 829 -30 -39
The Mail on Sunday 111,849 109,075 126,221 -2,774 -14,372






Independent on Sunday 1,360 1,405 1,512 45 -152
The Observer 7,851 7,588 9,189 -263 -1,338
The Sunday Telegraph 2,587 2,665 2,520 78 67
The Sunday Times 107,651 110,103 116,923 2,452 -9,272
Sunday Market 474,974 470,429 513,121 -4,545 -38,147






Racing Post 6,496 6,450 6,686 -46 -190
Total Market 786,171 770,498 830,158 -15,673 -43,987