As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out.
Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday. The Daily Mail was the only number of note putting on nearly 1,500 copies. Outside that the status quo was maintained. On the back of some fairly sharp criticisms contained in the pages of the FT in November, they managed to pile on 266 copies.
The Sundays manages to drag themselves up again with help mainly from The Mail on Sunday adding a very respectable 9,500 in the month. The News of the World, who were back advertising on the television and also helped by the crime documentaries written and narrated by Paul Williams that were broadcast in the month – all added up to a 3,000 copies extra. The Sunday Mirror, who up to this point have been doing ok and making reasonable progress slipped by 4,000.
The Sunday market is back 23,000 year on year and the morning nearly 14,000.
| Title | Oct-10 | Nov-10 | Nov-09 | M o M | Y o Y |
| Daily Mirror | 61,412 | 60,916 | 60,381 | -496 | 535 |
| Daily Record | 749 | 686 | 793 | -63 | -107 |
| Irish Daily Star | 89,386 | 89,178 | 97,506 | -208 | -8,328 |
| The Sun | 82,894 | 83,352 | 88,657 | 458 | -5,305 |
| Daily Express | 2,804 | 2,829 | 3,116 | 25 | -287 |
| Irish Daily Mail | 49,011 | 50,489 | 50,501 | 1,478 | -12 |
| The Daily Telegraph | 2,826 | 2,912 | 2,782 | 86 | 130 |
| Financial Times | 3,818 | 4,084 | 3,855 | 266 | 229 |
| The Guardian | 3,774 | 3,753 | 4,050 | -21 | -297 |
| The Independent | 947 | 970 | 1,192 | 23 | -222 |
| The Times | 2,448 | 2,354 | 2,545 | -94 | -191 |
| Morning Market | 300,069 | 301,523 | 315,378 | 1,454 | -13,855 |
| Daily Star – Sunday | 51,843 | 52,239 | 61,379 | 396 | -9,140 |
| News of the World | 121,882 | 124,964 | 126,497 | 3,082 | -1,533 |
| Sunday Mail | 1,802 | 1,590 | 2,084 | -212 | -494 |
| Sunday Mirror | 39,890 | 35,735 | 35,218 | -4,155 | 517 |
| The People | 19,538 | 19,461 | 20,293 | -77 | -832 |
| Sunday Express | 3,878 | 4,076 | 4,240 | 198 | -164 |
| Sunday Post | 760 | 736 | 803 | -24 | -67 |
| The Mail on Sunday | 109,075 | 118,507 | 122,701 | 9,432 | -4,194 |
| Independent on Sunday | 1,405 | 1,184 | 1,624 | -221 | -440 |
| The Observer | 7,588 | 7,683 | 9,405 | 95 | -1,722 |
| The Sunday Telegraph | 2,665 | 2,438 | 2,414 | -227 | 24 |
| The Sunday Times | 110,103 | 108,455 | 113,660 | -1,648 | -5,205 |
| Sunday Market | 470,429 | 477,068 | 500,318 | 6,639 | -23,250 |
| Racing Post | 6,450 | 6,439 | 7,065 | -11 | -626 |
| Total Market | 770,498 | 778,591 | 815,696 | 8,093 | -37,105 |
