As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out. 

Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday. The Daily Mail was the only number of note putting on nearly 1,500 copies. Outside that the status quo was maintained. On the back of some fairly sharp criticisms contained in the pages of the FT in November, they managed to pile on 266 copies.    

The Sundays manages to drag themselves up again with help mainly from The Mail on Sunday adding a very respectable 9,500 in the month. The News of the World, who were back advertising on the television and also helped by the crime documentaries written and narrated by Paul Williams that were broadcast in the month – all added up to a 3,000 copies extra. The Sunday Mirror, who up to this point have been doing ok and making reasonable progress slipped by 4,000.

The Sunday market is back 23,000 year on year and the morning nearly 14,000.  

Title     Oct-10     Nov-10     Nov-09     M o M        Y o Y
Daily Mirror 61,412 60,916 60,381 -496 535
Daily Record 749 686 793 -63 -107
Irish Daily Star 89,386 89,178 97,506 -208 -8,328
The Sun 82,894 83,352 88,657 458 -5,305






Daily Express 2,804 2,829 3,116 25 -287
Irish Daily Mail 49,011 50,489 50,501 1,478 -12






The Daily Telegraph 2,826 2,912 2,782 86 130
Financial Times 3,818 4,084 3,855 266 229
The Guardian 3,774 3,753 4,050 -21 -297
The Independent 947 970 1,192 23 -222
The Times 2,448 2,354 2,545 -94 -191
Morning Market 300,069 301,523 315,378 1,454 -13,855






Daily Star – Sunday 51,843 52,239 61,379 396 -9,140
News of the World 121,882 124,964 126,497 3,082 -1,533
Sunday Mail 1,802 1,590 2,084 -212 -494
Sunday Mirror 39,890 35,735 35,218 -4,155 517
The People 19,538 19,461 20,293 -77 -832






Sunday Express 3,878 4,076 4,240 198 -164
Sunday Post 760 736 803 -24 -67
The Mail on Sunday 109,075 118,507 122,701 9,432 -4,194






Independent on Sunday 1,405 1,184 1,624 -221 -440
The Observer 7,588 7,683 9,405 95 -1,722
The Sunday Telegraph 2,665 2,438 2,414 -227 24
The Sunday Times 110,103 108,455 113,660 -1,648 -5,205
Sunday  Market 470,429 477,068 500,318 6,639 -23,250






Racing Post 6,450 6,439 7,065 -11 -626
Total Market 770,498 778,591 815,696 8,093 -37,105