Irish Newspaper Circulations May 2011

Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc.

Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging on to a small lead whilst the Daily Star had decreased by some 9,000 copies and The Sun is back over 5,000. No bounce for the tabloids at all in this market.

Sunday Market: The Sunday Daily Star figure speaks for itself, but there is no excuse for the New Of The World back (another) 1, 400 month on month and over 20,000 on the year (or about an estimated €.5m in circulation revenue). The Mail on Sunday is a big faller, back 11,000 on the month but still only down 4,000 on the year.

Title May-11 Apr-11 May-10 M/M Y/Y
Daily Mirror 62,131 61,036 61,419 1,095 712
Daily Record 719 724 786 -5 -67
Irish Daily Star 85,998 85,192 94,946 806 -8,948
The Sun 81,349 78,143 86,597 3,206 -5,248
Daily Express 3,122 3,025 2,934 97 188
Irish Daily Mail 49,867 50,205 49,654 -338 213
The Daily Telegraph 3,089 3,050 2,963 39 126
Financial Times 3,442 3,553 4,067 -111 -625
The Guardian 3,739 3,761 3,810 -22 -71
i 633 773 -140 633
The Independent 1,032 912 1,171 120 -139
The Times 2,339 2,326 2,601 13 -262
Morning Market 290,879 292,700 310,948 -1,821 -20,069
Daily Star – Sunday 26,258 28,545 58,464 -2,287 -32,206
News of the World 113,463 114,904 134,716 -1,441 -21,253
Sunday Mail 1,687 1,633 1,809 54 -122
Sunday Mirror 41,193 40,705 38,693 488 2,500
The People 18,621 18,173 19,946 448 -1,325
Sunday Express 4,684 4,519 3,786 165 898
Sunday Post 749 788 790 -39 -41
The Mail on Sunday 104,893 116,336 109,405 -11,443 -4,512
0
Independent on Sunday 1,464 1,338 1,525 126 -61
The Observer 7,419 7,639 7,766 -220 -347
The Sunday Telegraph 2,876 2,953 2,375 -77 501
The Sunday Times 113,153 111,194 113,764 1,959 -611
Sunday Market 436,460 448,727 493,039 -12,267 -56,579
Racing Post 6,481 6,551 6,418 -70 63
Total Market 733,820 747,978 803,987 -14,158 -70,167

Year on year the market is down 20,000 in the mornings and 56,000 in the Sunday (Sunday Daily Star contributing heavily in that figure).

A thousand words:

Jan2009_May2011

Overal sales January 2009 to May 2011