Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc.
Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging on to a small lead whilst the Daily Star had decreased by some 9,000 copies and The Sun is back over 5,000. No bounce for the tabloids at all in this market.
Sunday Market: The Sunday Daily Star figure speaks for itself, but there is no excuse for the New Of The World back (another) 1, 400 month on month and over 20,000 on the year (or about an estimated €.5m in circulation revenue). The Mail on Sunday is a big faller, back 11,000 on the month but still only down 4,000 on the year.
| Title | May-11 | Apr-11 | May-10 | M/M | Y/Y |
| Daily Mirror | 62,131 | 61,036 | 61,419 | 1,095 | 712 |
| Daily Record | 719 | 724 | 786 | -5 | -67 |
| Irish Daily Star | 85,998 | 85,192 | 94,946 | 806 | -8,948 |
| The Sun | 81,349 | 78,143 | 86,597 | 3,206 | -5,248 |
| Daily Express | 3,122 | 3,025 | 2,934 | 97 | 188 |
| Irish Daily Mail | 49,867 | 50,205 | 49,654 | -338 | 213 |
| The Daily Telegraph | 3,089 | 3,050 | 2,963 | 39 | 126 |
| Financial Times | 3,442 | 3,553 | 4,067 | -111 | -625 |
| The Guardian | 3,739 | 3,761 | 3,810 | -22 | -71 |
| i | 633 | 773 | -140 | 633 | |
| The Independent | 1,032 | 912 | 1,171 | 120 | -139 |
| The Times | 2,339 | 2,326 | 2,601 | 13 | -262 |
| Morning Market | 290,879 | 292,700 | 310,948 | -1,821 | -20,069 |
| Daily Star – Sunday | 26,258 | 28,545 | 58,464 | -2,287 | -32,206 |
| News of the World | 113,463 | 114,904 | 134,716 | -1,441 | -21,253 |
| Sunday Mail | 1,687 | 1,633 | 1,809 | 54 | -122 |
| Sunday Mirror | 41,193 | 40,705 | 38,693 | 488 | 2,500 |
| The People | 18,621 | 18,173 | 19,946 | 448 | -1,325 |
| Sunday Express | 4,684 | 4,519 | 3,786 | 165 | 898 |
| Sunday Post | 749 | 788 | 790 | -39 | -41 |
| The Mail on Sunday | 104,893 | 116,336 | 109,405 | -11,443 | -4,512 |
| 0 | |||||
| Independent on Sunday | 1,464 | 1,338 | 1,525 | 126 | -61 |
| The Observer | 7,419 | 7,639 | 7,766 | -220 | -347 |
| The Sunday Telegraph | 2,876 | 2,953 | 2,375 | -77 | 501 |
| The Sunday Times | 113,153 | 111,194 | 113,764 | 1,959 | -611 |
| Sunday Market | 436,460 | 448,727 | 493,039 | -12,267 | -56,579 |
| Racing Post | 6,481 | 6,551 | 6,418 | -70 | 63 |
| Total Market | 733,820 | 747,978 | 803,987 | -14,158 | -70,167 |
Year on year the market is down 20,000 in the mornings and 56,000 in the Sunday (Sunday Daily Star contributing heavily in that figure).
A thousand words:
Overal sales January 2009 to May 2011
