The first month of the year yields little in the way of surprises, but does allow us a little in the way of reflection.

The figure that stands out is that the market is back 66,000 copies. That is, naturally the papers that publish monthly figures. We have to wait yet another week for the ‘on the pulse’ publications who will give us an average six month figure for July December 2009, nearly 50 days after the year end.

In the morning market the big drop was seen in The Sun losing 13,000 copies year on year with the major declines occurring in the last quarter helped nicely by the ‘vagaries of the Glass Palace’ a.k.a Dunnes Stores – but we’ve explored that before.  Irish Daily Mail and Mirror slipped back too.  Also excused from the commentary is the particularly laughable figure of the Daily Record and their sister publication the Sunday Mail. Other papers have large percentage declines – but coming form a low base anyway.       

The News of the World also suffered  dropping close to 7,000. The Mail on Sunday the biggest faller at over 10,600. In all that doom and gloom, you’d have to tip the hat at The Daily Star. In a market that’s back 8% they morning paper turned in a very respectable 95,000 down only a few copies year on year.

Title      Jan-09     Jan-10     Diff     Diff %
Daily Mirror 63,097 59,378 -3,719 -6%
Daily Record 2,876 872 -2,004 -70%
Irish Daily Star 95,471 94,957 -514 -1%
The Sun 97,591 84,549 -13,042 -13%
Daily Express 3,169 3,077 -92 -3%
Irish Daily Mail 56,998 52,843 -4,155 -7%
The Daily Telegraph 3,241 2,896 -345 -11%
Financial Times 4,503 3,487 -1,016 -23%
The Guardian 4,859 3,983 -876 -18%
The Independent 2,272 1,195 -1,077 -47%
The Times 3,060 2,478 -582 -19%
Morning Market 337,137 309,715 -27,422 -8%




 
Daily Star – Sunday 59,196 56,570 -2,626 -4%
News of the World 133,026 126,482 -6,544 -5%
Sunday Mail 8,898 2,633 -6,265 -70%
Sunday Mirror 39,194 36,974 -2,220 -6%
The People 25,434 21,798 -3,636 -14%
Sunday Express 4,580 3,928 -652 -14%
Sunday Post 880 795 -85 -10%
The Mail on Sunday 122,693 112,011 -10,682 -9%
Independent on Sunday 1,858 1,535 -373 -17%
The Observer 10,830 8,847 -1,983 -18%
The Sunday Telegraph 2,797 2,511 -286 -10%
The Sunday Times 117,318 115,118 -2,200 -2%
Racing Post 7,390 5,990 -1,400 -19%
Sunday  Market 534,094 495,515 -38,579 -7%




 
Total Market 871,231 805,230 -66,001 -8%

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