Irish Newspaper Circulations April 2011

This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies.

Granted, it’s the promotion happy Sunday market that made most of the gains. The month on month for the tabloids can nearly all be explained by a bumper (pun intended) Cheltenham in March, so they are simply returning to the status quo.

There is no weekly breakdown of the figures which, in this month is a pity. With a big wedding across the pond – no that nobody was going to watch! Indeed that’s why RTE One viewership at 12:43 was 247, 8000 people. I’d love to see what bounce the papers got out of the Wedding and moreover, I’d like to see who go the biggest spike in relative terms – although I have my suspicions.

The Sundays is where the swings were. Its seems not that the Mail On Sunday and the Sunday Times are at this point trading blows. One goes up the other down. The Mail on Sunday put on 4,600 copies and The Sunday Times lost 3,000.

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The News of the World had a much needed “+” beside their numbers as they have had a spate of month on month declines but they are not alone there. Other than that there was nothing really news worthy, just minor ups and downs.


Title

Apr-11

Mar-11

Apr-10

M/M

Y/Y

Daily Mirror 

61,036

61,071

60,155

-35

881

Daily Record

724

699

780

25

-56

Irish Daily Star

85,192

89,034

93,350

-3,842

-8,158

The Sun

78,143

79,770

86,179

-1,627

-8,036

Daily Express

3,025

2,807

2,895

218

130

Irish Daily Mail

50,205

49,132

49,537

1,073

668

The Daily Telegraph

3,050

2,809

2,878

241

172

Financial Times

3,553

3,625

3,588

-72

-35

The Guardian

3,761

3,638

3,757

123

4

i

773

679

94

The Independent

912

932

1,139

-20

-227

The Times

2,326

2,243

2,621

83

-295

Morning Market

292,700

296,439

306,879

-3,739

-14,952

Daily Star – Sunday

28,545

28,307

50,611

238

-22,066

News of the World

114,904

112,914

140,329

1,990

-25,425

Sunday Mail

1,633

1,545

1,561

88

72

Sunday Mirror

40,705

39,716

35,503

989

5,202

The People

18,173

18,031

20,576

142

-2,403

Sunday Express

4,519

3,869

4,070

650

449

Sunday Post

788

761

785

27

3

The Mail on Sunday

116,336

111,690

114,727

4,646

1,609

Independent on Sunday

1,338

1,340

1,858

-2

-520

The Observer

7,639

7,340

8,006

299

-367

The Sunday Telegraph

2,953

2,638

2,471

315

482

The Sunday Times

111,194

114,225

111,128

-3,031

66

Sunday Market

448,727

442,376

491,625

6,351

-42,898

Racing Post

6,551

7,420

7,534

-869

-983

Total Market

747,978

746,235

806,038

1,743

-58,833