Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho!

Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return.

December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like a bad end to the year for News International.

The Daily Star is not fighting a battle on two fronts. It’s bad enough being in the trenches fighting in the tabloid market against the other red tops, without a sort of mutiny. Their partner in the JV Northern shell decided to sell the UK version of the Daily Star beside the Irish version. Granted it’s the same price and has a distinctive blue masthead but that doesn’t help matters.

DS

In November it managed to sell 680 copies of the UK edition. I’d argue strongly that they were sales that would have otherwise gone to the Irish version. Now you may be rolling your eyes at the paltry figure of 630 copies – but it equates to just shy of €300,000 per annum at the till.

That’s money that was once going to Independent Star Limited (the Irish Version company) and is now winging its way into UK coffers. It’s not a jingoistic rant. I’d much prefer if that money was being looked after by Paul Cooke (MD) and Ger Colleran (Ed) up in Dundrum.

The tabloids are back over 6,000 month on month and 25,000 year on year, the market as a whole (sans the papers who produce lightening quick results twice a year*) is back 34,000.

The Sundays are holding up well and only back 7,000 month on month. The Sunday Mirror are still keeping a grip in the papers the gained after the News of the World closed, although with that slipping by 3,000 in November they might be loosening their grip. The People are also up and andy gains that the Mail on Sunday made are well and truly gone.

Sunday market back over 111,000 year on year.  

* I couldn’t help but spell this out at the bottom of the article here

 


Nov-11

Nov-10

Oct-11

M/M

Y/Y

Daily Mirror 

57,020

60,916

56,739

281

-3,896

Daily Record

515

686

545

-30

-171

Irish Daily Star

78,131

89,178

80,179

-2,048

-11,047

The Sun

72,654

83,352

77,301

-4,647

-10,698

Daily Express

2,914

2,829

3,056

-142

85

Irish Daily Mail

49,450

50,489

48,896

554

-1,039

The Daily Telegraph

2,846

2,912

2,905

-59

-66

Financial Times

3,445

4,084

3,688

-243

-639

The Guardian

3,428

3,753

3,611

-183

-325

i

480

504

-24

The Independent

824

970

933

-109

-146

The Times

2,079

2,354

2,171

-92

-275

Morning Market

273,786

301,523

280,528

-6,742

-28,217

Daily Star – Sunday

36,978

52,239

39,122

-2,144

-15,261

News of the World

124,964

-124,964

Sunday Mail

1,309

1,590

1385

-76

-281

Sunday Mirror

61,714

35,735

64,761

-3,047

25,979

The People

28,301

19,461

29,586

-1,285

8,840

Sunday Express

3,991

4,076

4,537

-546

-85

Sunday Post

738

736

755

-17

2

The Mail on Sunday

111,020

118,507

110,387

633

-7,487

Independent on Sunday

1,420

1,184

1,437

-17

236

The Observer

6,902

7,683

7,281

-379

-781

The Sunday Telegraph

2,688

2,438

2,803

-115

250

The Sunday Times

110,164

108,455

111,618

-1,454

1,709

Sunday  Market

365,225

477,068

373,672

-8,447

-111,843

Racing Post

5,852

6,439

5,662

190

-587

Total Market

644,863

785,030

659,862

-14,999

-140,647