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No pretty formatting today as were are stranded with a laptop running the equivalent to Windows 3.1! But we’ll address that later. In the interest of speed and haste we have basic formatting but plenty of data.

First things first. Congratulations to the Daily Star for putting on a few copies! That’s not a facetious remark. If you plan for an event like Cheltenham and it pays off – then you should be thrown a few bouquets. The other two tabloids in the morning managed to at least keep pace with the previous month. But year on year it looks still fairly grim. On to the Sundays where there are some very interesting figures and the primary on is the News of the World.

Is it the news of the month? You can’t jettison 5,000 copies a month or 18,000 in a year on year basis without having the where with all to at least sit down see what you’re doing wrong/right. Should you finally consider ‘taking a leap of faith’.

Does the Irish Newspaper buying populous at large actually care about Jordan. That’s the female as opposed to the Arab state, the later of which we have more interest in, I suspect. It’s been a savage few months for the NoW and perhaps its time to draw that line in the sand a say ‘it’s broken, lets fix it’

Title Mar-11 Feb-11 Mar-10 M o M Y o Y
Daily Mirror 61,071 62,103 60,072 -1,032 999
Daily Record 699 723 756 -24 -57
Irish Daily Star 89,034 88,036 94,200 998 -5,166
The Sun 79,770 79,831 86,598 -61 -6,828
Daily Express 2,807 2,762 2,926 45 -119
Irish Daily Mail 49,132 53,089 49,271 -3,957 -139
The Daily Telegraph 2,809 2,765 2,670 44 139
Financial Times 3,625 3,687 3,565 -62 60
The Guardian 3,638 3,616 3,727 22 -89
i 679 467 212 679
The Independent 932 910 1,081 22 -149
The Times 2,243 2,180 2,549 63 -306
Morning Market 296,439 300,169 307,415 -3,730 -10,976
Daily Star – Sunday 28,307 31,318 52,493 -3011 24186
News of the World 112,914 118,060 130,919 -5,146 -18,005
Sunday Mail 1,545 1,587 1,856 -42 -311
Sunday Mirror 39,716 40,786 36,448 -1,070 3,268
The People 18,031 18,436 20,142 -405 -2,111
Sunday Express 3,869 3,507 3,904 362 -35
Sunday Post 761 764 814 -3 -53
The Mail on Sunday 111,690 116,133 111,500 -4,443 190
Independent on Sunday 1,340 1,320 1,551 20 -211
The Observer 7,340 7,223 8,193 117 -853
The Sunday Telegraph 2,638 2,591 2,422 47 216
The Sunday Times 114,225 113,992 111,771 233 2,454
Sunday Market 414,069 455,717 482,013 -41,648 -67,944
Racing Post 7,420 5,786 8,754 1,634 -1,334
Total Market 717,928 761,672 789,428 -43,744 -71,500

Post Script: I was remiss in my duties earlier this month.

I neglected to look at the Daily Star Sunday figures as the “Irish” edition had closed in February. However, a decision was made to badge the UK edition with the Tri-Colour and make a silk purse out of a sow’s ear. And it’s works.

This new apparition managed a sale of 28,000 a drop of a mere 3,000 copies in March.

Perhaps those sales are tailing as the weeks in March progressed and the buyers begin to notice an absence of Irish News, or perhaps not!