Well, looks like the “R” is claiming victims – The Red Tops. Month on month can be explained by at least the fact that they got an increase in March from Cheltenham – which has now vanished into thin air. The downturn certainly is doing the “Reds” no favours.
In tumultuous market conditions, its really incumbent on publishers to be proactive. That means we have to wait until July or August to see how the indigenous titles are doing (not the eight or so days that these papers produce data) circulation wise. But look, what’s the rush.
It’s very much swings and roundabouts some loosing some gaining.The market overall down marginally month on month and year on year not so marginally
2008 | 2009 | 20092 | YoY | MoM | |
April | March | April | +/- | +/- | |
Daily Mirror | 69,137 | 65296 | 65,126 | -3,841 | -170 |
Daily Record | 2,827 | 3302 | 2,625 | 475 | -677 |
Daily Star | 104,993 | 97313 | 94,968 | -7,680 | -2345 |
The Sun | 104,375 | 99386 | 96,198 | -4,989 | -3188 |
Daily Express | 3,294 | 3247 | 3,329 | -47 | 82 |
Daily Mail | 59,478 | 51470 | 50,746 | -8,008 | -724 |
The Daily Telegraph | 3,443 | 3081 | 3,175 | -362 | 94 |
Financial Times | 5,070 | 4176 | 4,169 | -894 | -7 |
The Guardian | 5,176 | 4499 | 4,666 | -677 | 167 |
The Independent | 2,317 | 1877 | 1,848 | -440 | -29 |
The Times | 3,561 | 2835 | 3,006 | -726 | 171 |
Daily Star – Sunday | 51,892 | 55925 | 58,920 | 4,033 | 2995 |
News of the World | 149,539 | 137768 | 134,309 | -11,771 | -3459 |
Sunday Mail | 6,250 | 6144 | 6,831 | -106 | 687 |
Sunday Mirror | 42,542 | 40497 | 40,811 | -2,045 | 314 |
The People | 28,603 | 23619 | 25,826 | -4,984 | 2207 |
Sunday Express | 5,691 | 4604 | 4,844 | -1,087 | 240 |
Sunday Post | 955 | 884 | 903 | -71 | 19 |
The Mail on Sunday | 111,018 | 107519 | 111,936 | -3,499 | 4417 |
Independent on Sunday | 3,184 | 2108 | 2,405 | -1,076 | 297 |
The Observer | 12,693 | 10956 | 9,569 | -1,737 | -1387 |
The Sunday Telegraph | 2,976 | 2852 | 2,560 | -124 | -292 |
The Sunday Times | 107,189 | 119575 | 118,375 | 12,386 | -1200 |
Racing Post | 8,981 | 9452 | 8,379 | 471 | -1073 |
Total | 895,184 | 858,385 | 855,524 | -36,799 | -2,861 |