Irish Newspaper ABC Circulations, Jan-June 2012

The laggards in the ABC certifications finally showed their hands and, without putting too fine a point on it, many of them we holding “Aces and Eights”. The figures make for very grim reading for some publications at this poker table.  All the figures are ABC Jan – June 2012 compared to ABC Jan – June 2011.

The Sundays narrowly avoided slipping the wrong side of 900k. Helped in this by some cosmetics for the ‘bulks’ but they were still down nearly 100k in the year or 9%

The Mornings were down 8% or 45k, again with a bit of help and the Evening “Market”, consisting of two local papers, is down 4%.

Market JJ 2012 JJ 2011 Diff ‘000 Diff %
Total Sunday 903,431 993,598 -90,167 -9.1%
Total Morning 530,332 575,562 -45,230 -7.9%
Total Evening 78,735 81,947 -3,212 -3.9%
Total Market 1,512,498 1,651,107 -138,609 -8.4%

 

 Newspaper Market Jan June 2012