June ABC’s the halfway point and the beginning of the Jan-June ‘Island of Ireland figures for the majority of publications audited b the ABC. Thirty-five days from now the rest of the bunch will publish their numbers.
The Sun dropped over 1,000 copies month on month with the Daily Star adding 500 copies over the month. The morning market was back 1% or 1,500 over the month.
You can see from the chart below the trajectory of the main players in the monthly audit – the Mail and the Mirror are close to converging and The Sun seems to be holding a straighter path than The Star.
Below the surface, there’s the issue of the use of bulks or the abandonment of them which isn’t apparent from the graphic.
The Sunday market dropped 3% over the month with the biggest fallers being Mail on Sunday (-3792), Sunday Times (-2818) and Sun on Sunday (-1046). The People lost 1,000 and the reason for pointing that out is that it equates to an 11% drop on the month and, selling 7,000 copies each Sunday, it can’t afford to do that every month.
| Title | Jun-18 | May-18 | Jun-17 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 28,904 | 29,483 | 33,142 | -579 | -4,238 | -2% | -13% |
| Daily Record | 241 | 265 | 303 | -24 | -62 | -9% | -20% |
| Irish Daily Star | 45,318 | 44,971 | 48,939 | 347 | -3,621 | 1% | -7% |
| The Sun | 54,840 | 55,866 | 54,407 | -1,026 | 433 | -2% | 1% |
| Tabloids | 129,303 | 130,585 | 136,791 | -1,282 | -7,488 | -1% | -5% |
| Daily Express | 2,290 | 2,330 | 2,532 | -40 | -242 | -2% | -10% |
| Irish Daily Mail | 30,346 | 30,725 | 40,091 | -379 | -9,745 | -1% | -24% |
| The Daily Telegraph | 1,946 | 1,744 | 2,161 | 202 | -215 | 12% | -10% |
| Financial Times | 2,121 | 2,205 | 2,264 | -84 | -143 | -4% | -6% |
| The Guardian | 1,943 | 1,921 | 2,160 | 22 | -217 | 1% | -10% |
| The Times | 6,868 | 6,868 | 2,544 | 0 | 4,324 | 0% | 170% |
| Morning Market | 174,817 | 176,378 | 188,543 | -1,561 | -13,726 | -1% | -7% |
| Daily Star – Sunday | 13,975 | 14,055 | 14,905 | -80 | -930 | -1% | -6% |
| The Sun on Sunday | 52,269 | 53,315 | 51,364 | -1,046 | 905 | -2% | 2% |
| Sunday Mail | 701 | 706 | 779 | -5 | -78 | -1% | -10% |
| Sunday Mirror | 20,167 | 20,798 | 23,121 | -631 | -2,954 | -3% | -13% |
| The People | 7,082 | 7,971 | 8,656 | -889 | -1,574 | -11% | -18% |
| Sunday Express | 2,817 | 3,028 | 3,148 | -211 | -331 | -7% | -11% |
| Sunday Post | 364 | 377 | 657 | -13 | -293 | -3% | -45% |
| The Mail on Sunday | 60,335 | 64,127 | 78,110 | -3,792 | -17,775 | -6% | -23% |
| The Observer | 4,085 | 4,203 | 4,187 | -118 | -102 | -3% | -2% |
| The Sunday Telegraph | 1,604 | 1,744 | 1,723 | -140 | -119 | -8% | -7% |
| The Sunday Times | 71,821 | 74,639 | 77,223 | -2,818 | -5,402 | -4% | -7% |
| Sunday Market | 235,220 | 244,963 | 263,873 | -9,743 | -28,653 | -4% | -11% |
| Total Market | 410,037 | 421,341 | 452,416 | -11,304 | -42,379 | -3% | -9% |
