The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.  

Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication having sustained in or around 2,000 declines every month since September. The Sun and The Mirror also declined but not to the extent of The Star.  

In the Sunday market there was reversal of fortunes where nearly all the Sundays lifted in the final month. Now there could be reasonable explanation for this uplift. Firstly there were five Sundays in the month and all of the papers were allowed an exemption for Sunday 28th as the sales would have been poor. So we are are looking at an average of four strong publications out of five for the month. The Sundays historically throw a few quid at the market in December in the form of supplements, mainly the TV type – which sell well. So both factors contributed to a buoyant month for the Sundays.  

It all meant that the Sunday market added 7,000 on the month or 2% but is still down 5% year on Year.          

Title Dec-14 Dec-13 Nov-14 Y o Y M o M Y % +/- M % +/-
Daily Mirror  43,918 47,376 45,095 -3,458 -1,177 -7% -3%
Daily Record 279 420 272 -141 7 -34% 3%
Irish Daily Star 54,515 60,327 56,759 -5,812 -2,244 -10% -4%
The Sun 56,101 59,606 57,336 -3,505 -1,235 -6% -2%
Morning Tabloids 154,813 167,729 159,462 -12,916 -4,649 -8% -3%
Daily Express 2,559 2,736 2,539 -177 20 -6% 1%
Irish Daily Mail 43,850 50,901 45,103 -7,051 -1,253 -14% -3%
               
The Daily Telegraph 2,712 2,783 2,540 -71 172 -3% 7%
Financial Times 2,381 2,529 2,390 -148 -9 -6% 0%
The Guardian 2,705 3,017 2,523 -312 182 -10% 7%
i              
The Independent              
The Times 2,369 2,097 2,174 272 195 13% 9%
Morning Market 211,389 231,792 216,731 -20,403 -5,342 -9% -2%
               
Daily Star – Sunday 18,781 20,207 16,855 -1,426 1,926 -7% 11%
The Sun/NotW 54,881 53,163 53,921 1,718 960 3% 2%
Sunday Mail 883 903 816 -20 67 -2% 8%
Sunday Mirror 33,260 35,082 31,662 -1,822 1,598 -5% 5%
The People 12,508 14,044 12,469 -1,536 39 -11% 0%
 Sunday Tabloids 120,313 123,399 115,723 -3,086 4,590 -3% 4%
Sunday Express 3,374 3,268 3,080 106 294 3% 10%
Sunday Post 520 549 478 -29 42 -5% 9%
The Mail on Sunday 91,611 100,128 94,356 -8,517 -2,745 -9% -3%
               
Independent on Sunday          
The Observer 5,166 5,574 4,967 -408 199 -7% 4%
The Sunday Telegraph 2,449 2,444 2,239 5 210 0% 9%
The Sunday Times 86,059 92,233 86,290 -6,174 -231 -7% 0%
Sunday  Market 429,805 450,994 422,856 -21,189 6,949 -5% 2%
               
Total Market 641,194 682,786 639,587 -41,592 1,607 -6% 0%

But the December figure also allows us to close off 2014 – or more importantly finalise the July – Dec figures for most of the papers. Six newspapers will not publish ABC’s until next month so we won’t be able to see the full picture until then. The “Total” figure for both the Sunday and Morning tables do not include the papers awaiting their certificates.

The morning market shows that the papers producing monthly certs are down 9% year on year. I’d expect that to lighten up a little when the other papers are added as the table here is dominated by the morning tabloids who have taken a bruising over the year. I’d expect a little more stability from the other morning titles.

The Sunday show a drop of 5% but the two biggest titles are not accounted for yet, so anything could happen.     

Publication JJ 2014 JJ 2013 Diff ‘000 Diff %
Sunday Independent   N/A 229,382    
Sunday World N/A 208,281    
Sunday Business Post N/A 34,012    
         
Daily Star Sunday  18,781 19,877 -1,096 -6%
The Sun (Sunday) 54,881 55,417 -536 -1%
Irish Sunday Mirror 33,260 35,467 -2,207 -6%
The People 12,508 13,759 -1,251 -9%
         
Sunday Express 3,374 3,486 -112 -3%
Mail on Sunday 96,414 100,082 -3,668 -4%
         
Independent.on Sunday        
The Observer 5,166 5,319 -153 -3%
Sunday Telegraph 2,449 2,528 -79 -3%
Sunday Times 86,059 91,841 -5,782 -6%
         
Total Sunday* 312,892 327,776 -14,884 -5%

 

Publication JD 2014 JD 2013 Diff ‘000 Diff %
Irish Independent N/A 117,361    
Irish Times N/A 82,059    
Examiner N/A 37,009    
Daily Mirror 46,870 52,165 -5,295 -10%
Irish Daily Star 58,718 64,745 -6,027 -9%
The Sun 59,119 63,535 -4,416 -7%
Tabloids 164,707 180,445 -15,738 -9%
Daily Express 2,756 3,057 -301 -10%
Irish Daily Mail 45,141 49,814 -4,673 -9%
         
Daily Telegraph 2,712 2,864 -152 -5%
Financial Times 2,381 2,545 -164 -6%
Guardian 2,705 3,078 -373 -12%
i 0 132    
The Independent 0 0 0  
The Times 2,369 2,221 148 7%
         
Total  222,771 244,156 -21,385 -9%