Yet another way to look at the figures is, interestingly, through generated revenue. It should be noted that these are revenues ‘at the till’ and not the revenues accruing to the publisher. Also they are, unfortunately, including bulks as its impossible to guess what figure to put on the bulk sales. But, given those partial constraints, it’s still an interesting look at the cash in the business.

The Sunday world manages to increase its revenue on a flat circulation figure and the Daily Mail has a decent increase in revenue thanks to a circulation increase and a price rise. The Mirror is the run-away success story with a huge increase in revenue. Conversely the Sunday Independent dropped 7%     
Title Price 2011 Price 2010 Revenue 2011 Revenue 2010 Diff ‘000 Diff %
Sunday Independent   €2.60 €2.60 €31,951,275 €34,382,847 -€2,431,572 -7%
Sunday World €2.35 €2.25 €30,631,507 €29,407,248 €1,224,259 4%
Sunday Business Post €2.70 €2.60 €6,056,996 €6,178,099 -€121,103 -2%
Daily Star Sunday  €1.40 €2.10 €2,928,453 €5,760,518 -€2,832,066 -49%
Irish News of the World €1.50 €0 €9,663,420 -€9,663,420
Irish Sunday Mirror €1.45 €1.40 €5,006,786 €2,782,270 €2,224,516 80%
The People €1.45 €1.40 €2,140,606 €1,438,965 €701,641 49%
Sunday Express €1.40 €1.40 €322,577 €299,281 €23,296 8%
IoS/Daily Mail €2.20 €2.00 €13,054,642 €11,473,904 €1,580,738 14%
Independent.on Sunday €1.90 €1.90 €155,215 €139,209 €16,006 11%
The Observer €2.50 €2.30 €956,020 €922,834 €33,186 4%
Sunday Telegraph €2.00 €2.00 €305,032 €258,024 €47,008 18%
Sunday Times €2.80 €2.70 €15,948,878 €15,010,024 €938,855 6%
€109,457,988 €117,716,643 -€8,258,656 -7%

The morning market suffered the same fate – any paper that held it’s price at last years levels suffered. Its only when you see the revenue for the mornings you begin to understand the cash involved in the market – nearly a quarter of a billion a year spent on National titles alone.  

Column1 Price 2011 Price 2010 Revenue 2011 Revenue 2010 Diff ‘000 Diff %
Irish Independent €1.90 €1.85 €77,752,241 €79,947,972 -€2,195,731 -3%
Irish Times €1.90 €1.85 €56,997,720 €59,187,820 -€2,190,100 -4%
Examiner €1.90 €1.90 €24,946,802 €27,275,321 -€2,328,518 -9%
Daily Mirror €1.00 €1.00 €18,476,952 €19,076,616 -€599,664 -3%
Irish Daily Star €1.40 €1.40 €35,472,528 €39,621,691 -€4,149,163 -10%
The Sun €1.00 €1.00 €23,655,528 €26,294,424 -€2,638,896 -10%
Daily Express €0.75 €0.75 €737,802 €788,736 -€50,934 -6%
Irish Daily Mail €1.00 €1.00 €15,394,704 €15,409,368 -€14,664 0%
Daily Telegraph €1.30 €1.20 €1,227,751 €1,117,210 €110,542 10%
Financial Times €2.50 €2.50 €2,770,560 €2,882,100 -€111,540 -4%
Guardian €1.20 €1.00 €1,404,749 €1,169,688 €235,061 20%
i €0.30 €0
The Independent €1.00 €1.00 €303,888 €318,864 -€14,976 -5%
The Times €0.90 €0.95 €634,889 €752,560 -€117,671 -16%
€259,776,114 €273,842,369 -€14,066,255 -5%