I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet.

But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn’t recall the last time that happened but you can put a lot down to sport. The kick off of the premier league would have helped the tabloids especially who in the morning are up over 4,000. The Championship semi finals in both hurling and football would also have helped them over the line. The Star and The Sun being the big beneficiaries of the new season. 

In the Sundays it was a similar picture with the Sun on Sunday and Sunday Mirror gaining around 6% month on month. It’s a strikingly similar pattern to August 2013 and if that’s the case, those gains will be short lived

 

Title Aug-14 Aug-13 Jul-14 Y/Y M/M Y/Y% M/M%
Daily Mirror  49,488 54,861 48,214 -5,373 1,274 -9.8% 2.6%
Daily Record 528 579 474 -51 54 -8.8% 11.4%
Irish Daily Star 61,409 68,204 59,602 -6,795 1,807 -10.0% 3.0%
The Sun 62,064 67,733 60,267 -5,669 1,797 -8.4% 3.0%
Tabloids 173,489 191,377 168,557 -17,888 4,932 -9.3% 2.9%
Daily Express 3,016 3,363 2,981 -347 35 -10.3% 1.2%
Irish Daily Mail 46,121 49,466 45,152 -3,345 969 -6.8% 2.1%
               
The Daily Telegraph 2,969 3,067 2,804 -98 165 -3.2% 5.9%
Financial Times 2,261 2,467 2,322 -206 -61 -8.4% -2.6%
The Guardian 2,936 3,264 2,757 -328 179 -10.0% 6.5%
i              
The Independent              
The Times 2,601 2,426 2,494 175 107 7.2% 4.3%
Morning Market 233,393 255,430 227,067 -22,037 6,326 -8.6% 2.8%
               
Daily Star – Sunday 20,727 23,237 19,696 -2,510 1,031 -10.8% 5.2%
The Sun/NotW 57,227 60,408 54,121 -3,181 3,106 -5.3% 5.7%
Sunday Mail 1,005 1,178 988 -173 17 -14.7% 1.7%
Sunday Mirror 36,418 41,049 34,355 -4,631 2,063 -11.3% 6.0%
The People 13,231 15,882 13,112 -2,651 119 -16.7% 0.9%
  128,608 141,754 122,272 -13,146 6,336 -9.3% 5.2%
Sunday Express 3,719 4,139 3,673 -420 46 -10.1% 1.3%
Sunday Post 557 596 552 -39 5 -6.5% 0.9%
The Mail on Sunday 100,111 100,181 100,453 -70 -342 -0.1% -0.3%
               
Independent on Sunday   2,779          
The Observer 5,658 6,104 5,282 -446 376 -7.3% 7.1%
The Sunday Telegraph 2,770 2,779 2,559 -9 211 -0.3% 8.2%
The Sunday Times 87,473 93,665 84,909 -6,192 2,564 -6.6% 3.0%
Sunday  Market 328,896 351,997 319,700 -23,101 9,196 -6.6% 2.9%