One paper managed to report a year on year gain – the “I” and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily Mirror lost 1,800 copies month on month. It can’t be put down to a post Cheltenham as the paper didn’t gain that much from Cheltenham in the first place and the April figure is below that of its sale even for February. Its stable mate, The Sunday Mirror, also lost over 1,000 copies.
They are not alone in the tabloid market with The Sun and Daily Star both loosing 1,700 month on month and close to 9,000 each year on year.
In the Sunday market the Mail on Sunday dropped 1,300 and the Sunday Times lost a serious 3,000 over the previous month and dropped out of the 100’s.
Outside that it’s fairly pedestrian: total market down 74,000 on the year and 13,000 on the month.
| Title | Apr-13 | Apr-12 | Mar-12 | Y/Y | M/M |
| Daily Mirror | 53,694 | 57,610 | 55,553 | -3,916 | -1,859 |
| Daily Record | 499 | 613 | 470 | -114 | 29 |
| Irish Daily Star | 66,804 | 75,728 | 68,518 | -8,924 | -1,714 |
| The Sun | 65,203 | 73,750 | 66,944 | -8,547 | -1,741 |
| 186,200 | 207,701 | 191,965 | -21,501 | -5,765 | |
| Daily Express | 2,858 | 2,962 | 2,739 | -104 | 119 |
| Irish Daily Mail | 50,911 | 53,729 | 53,198 | -2,818 | -2,287 |
| The Daily Telegraph | 2,895 | 2,938 | 2,832 | -43 | 63 |
| Financial Times | 2,758 | 3,150 | 2,772 | -392 | -14 |
| The Guardian | 3,099 | 3,278 | 3,030 | -179 | 69 |
| i | 807 | 508 | 766 | 299 | 41 |
| The Independent | 1,307 | ||||
| The Times | 2,115 | 2,187 | 2,058 | -72 | 57 |
| Morning Market | 251,643 | 278,051 | 259,360 | -26,408 | -7,717 |
| Daily Star – Sunday | 22,060 | 26,006 | 22,326 | -3,946 | -266 |
| The Sun/NotW | 57,604 | 75,512 | 57,745 | -17,908 | -141 |
| Sunday Mail | 1,050 | 1,126 | 1,030 | -76 | 20 |
| Sunday Mirror | 37,552 | 40,837 | 38,576 | -3,285 | -1,024 |
| The People | 16,695 | 18,284 | 15,832 | -1,589 | 863 |
| Sunday Express | 3,422 | 4,081 | 3,325 | -659 | 97 |
| Sunday Post | 602 | 730 | 620 | -128 | -18 |
| The Mail on Sunday | 107,333 | 108,563 | 108,683 | -1,230 | -1,350 |
| Independent on Sunday | 1,280 | -1,280 | |||
| The Observer | 5,877 | 6,432 | 5,802 | -555 | 75 |
| The Sunday Telegraph | 2,554 | 2,782 | 2,765 | -228 | -211 |
| The Sunday Times | 98,864 | 108,748 | 101,915 | -9,884 | -3,051 |
| Sunday Market | 353,613 | 394,537 | 358,619 | -40,924 | -5,006 |
| Racing Post | 6,320 | ||||
| Total Market | 605,256 | 678,908 | 617,979 | -73,652 | -12,723 |
