The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure.
The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no fewer than 6,000 in multiple copy sales or bulks. This multiple copies policy started this year in June and has continued since. But this ‘sampling exercise’ looks like it’s paying off: their ABC cert for May ’17 was 2,500 whereas September shows that their paid for sales stand at just over 4,000 copies meaning that their paid for sales have almost doubled since the sampling began.
The Sunday market is static, bar the usual monthly decline.
| Title | Sep-17 | Aug-17 | Sep-16 | M/M | Y/Y | % M/M | % Y/Y |
| Daily Mirror | 32,170 | 33,559 | 36,644 | -1,389 | -4,474 | -4% | -12% |
| Daily Record | 290 | 355 | 300 | -65 | -10 | -18% | -3% |
| Irish Daily Star | 49,782 | 51,482 | 52,314 | -1,700 | -2,532 | -3% | -5% |
| The Sun | 56,969 | 58,459 | 58,257 | -1,490 | -1,288 | -3% | -2% |
| Tabloids | 139,211 | 143,855 | 147,515 | -4,644 | -8,304 | -3% | -6% |
| Daily Express | 2,593 | 2,558 | 2,612 | 35 | -19 | 1% | -1% |
| Irish Daily Mail | 37,761 | 41,526 | 42,003 | -3,765 | -4,242 | -9% | -10% |
| The Daily Telegraph | 2,132 | 2,205 | 2,331 | -73 | -199 | -3% | -9% |
| Financial Times | 2,318 | 2,171 | 2,382 | 147 | -64 | 7% | -3% |
| The Guardian | 2,172 | 2,263 | 2,241 | -91 | -69 | -4% | -3% |
| The Times | 10,089 | 10,456 | 2,686 | -367 | 7,403 | -4% | 276% |
| Morning Market | 196,276 | 205,034 | 201,770 | -8,758 | -5,494 | -4% | -3% |
| Daily Star – Sunday | 14,908 | 15,904 | 15,968 | -996 | -1,060 | -6% | -7% |
| The Sun on Sunday | 54,217 | 55,876 | 56,574 | -1,659 | -2,357 | -3% | -4% |
| Sunday Mail | 750 | 772 | 813 | -22 | -63 | -3% | -8% |
| Sunday Mirror | 22,620 | 22,782 | 24,511 | -162 | -1,891 | -1% | -8% |
| The People | 8,192 | 8,583 | 9,488 | -391 | -1,296 | -5% | -14% |
| Sunday Express | 2,975 | 3,334 | 3,027 | -359 | -52 | -11% | -2% |
| Sunday Post | 512 | 557 | 652 | -45 | -140 | -8% | -21% |
| The Mail on Sunday | 73,926 | 79,551 | 79,271 | -5,625 | -5,345 | -7% | -7% |
| The Observer | 4,326 | 4,722 | 4,376 | -396 | -50 | -8% | -1% |
| The Sunday Telegraph | 1,699 | 1,851 | 1,908 | -152 | -209 | -8% | -11% |
| The Sunday Times | 75,079 | 76,975 | 77,193 | -1,896 | -2,114 | -2% | -3% |
| Sunday Market | 259,204 | 270,907 | 273,781 | -11,703 | -14,577 | -4% | -5% |
| Total Market | 455,480 | 475,941 | 475,551 | -20,461 | -20,071 | -4% | -4% |
