ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts for the drop.

On the back of the accounting sleight of hand the morning market is down 4,000 on the month and 22,000 on the year.  

July 13 tabs

It was also particularly stable in the Sundays with no gain or fall over 1,000 and therefore there is little to report! The market is down 4,000 on the month and 66,000 on the year.  

The reader will be delighted to know that in two weeks time you will be able to know what the Irish Times and Indo sold in January when the Island of Ireland report is finally published. 

Title Jul-13 Jul-12 Jun-13 Y/Y M/M
Daily Mirror  53,455 56,397 53,364 -2,942 91
Daily Record 551 664 480 -113 71
Irish Daily Star 64,172 72,135 64,485 -7,963 -313
The Sun 64,450 71,322 63,743 -6,872 707
182,628 200,518 182,072 -17,890 556
Daily Express 3,125 2,976 2,920 149 205
Irish Daily Mail 47,174 50,112 51,520 -4,346 -4,346
The Daily Telegraph 2,971 3,004 2,883 -33 88
Financial Times 2,524 2,881 2,586 -357 -62
The Guardian 3,050 3,421 3,033 -371 17
i 963 807 877 156 86
The Independent  –  0  – 
The Times 2,285 2,358 2,143 -73 142
Morning Market 243,741 266,077 248,034 -22,336 -4,293
Daily Star – Sunday 22,234 28,884 22,624 -6,650 -390
The Sun/NotW 58,032 68,945 57,385 -10,913 647
Sunday Mail 1,156 1,187 974 -31 182
Sunday Mirror 38,324 39,761 39,093 -1,437 -769
The People 16,281 18,395 15,971 -2,114 310
0  – 
Sunday Express 4,227 3,861 3,591 366 636
Sunday Post 610 736 591 -126 19
The Mail on Sunday 101,632 111,092 102,236 -9,460 -604
Independent on Sunday
The Observer 5,808 6,640 5,678 -832 130
The Sunday Telegraph 2,737 3,004 2,807 -267 -70
The Sunday Times 92,331 99,879 92,817 -7,548 -486
Sunday  Market 343,372 382,384 343,767 -39,012 -395
 – 
Total Market 587,113 653,704 591,801 -66,591 -4,688