The October ABC’s show little signs of excitement, as per normal, bar the dramatic reduction in the sales of the Daily Star Sunday. Between September and October they have dropped by over 40% to just 9,000 copies from 15,000. A drop would either have to be “self imposed” if the publisher decided to alter (dramatically) the distribution of the title or there was a third party involved like a chain dropping them. I’ll dig a little and see.
Most of the morning tabloids saw further falls in their circulation as they move further away from the halcyon days of August and the start of the premier league.
All the other figures are more of less following the same trend as with previous months. Mornings down 4% and Sundays down 10%.
| Title | Oct-15 | Oct-14 | Sep-15 | Y/Y | M/M | % Ch Y/Y |
| Daily Mirror | 40,134 | 46,524 | 40,652 | -6,390 | -518 | -14% |
| Daily Record | 279 | 359 | 304 | -80 | -25 | -22% |
| Irish Daily Star | 54,115 | 58,749 | 55,417 | -4,634 | -1,302 | -8% |
| The Sun | 58,031 | 58,563 | 59,546 | -532 | -1,515 | -1% |
| Tabloids | 152,559 | 164,195 | 155,919 | -11,636 | -3,360 | -7% |
| Daily Express | 2,579 | 2,660 | 2,698 | -81 | -119 | -3% |
| Irish Daily Mail | 47,609 | 45,060 | 45,575 | 2,549 | 2,034 | 6% |
| The Daily Telegraph | 2,536 | 2,620 | 2,700 | -84 | -164 | -3% |
| Financial Times | 2,335 | 2,474 | 2,347 | -139 | -12 | -6% |
| The Guardian | 2,427 | 2,629 | 2,554 | -202 | -127 | -8% |
| The Times | 2,502 | 2,300 | 2,634 | 202 | -132 | 9% |
| Morning Market | 212,547 | 221,938 | 214,427 | -9,391 | -1,880 | -4% |
| Daily Star – Sunday | 9,006 | 18,406 | 15,143 | -9,400 | -6,137 | -51% |
| The Sun/NotW | 55,074 | 55,428 | 54,312 | -354 | 762 | -1% |
| Sunday Mail | 769 | 861 | 800 | -92 | -31 | -11% |
| Sunday Mirror | 28,955 | 32,849 | 28,548 | -3,894 | 407 | -12% |
| The People | 10,898 | 12,186 | 10,584 | -1,288 | 314 | -11% |
| 0 | 0 | |||||
| Sunday Express | 3,071 | 3,303 | 3,257 | -232 | -186 | -7% |
| Sunday Post | 1,066 | 516 | 816 | 550 | 250 | 107% |
| The Mail on Sunday | 85,411 | 94,478 | 88,021 | -9,067 | -2,610 | -10% |
| The Observer | 4,664 | 5,127 | 4,850 | -463 | -186 | -9% |
| The Sunday Telegraph | 2,179 | 2,486 | 2,349 | -307 | -170 | -12% |
| The Sunday Times | 79,772 | 86,987 | 80,886 | -7,215 | -1,114 | -8% |
| Sunday Market | 280,865 | 312,627 | 289,566 | -31,762 | -8,701 | -10% |
| Total Market | 493,412 | 534,565 | 503,993 | -41,153 | -10,581 | -8% |
