July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the ‘price elasticity’ of their titles.
Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun on Sunday from €1.00 €1.20 (+20%). Look at it from a revenue point of view. On given Sunday in June the Sun on Sunday would have taken circa €52,000 at the till. Taking the price rise and the reduction in sales into account, the Sun on Sunday would have taken €60,000 per week in July, an €8,000 increase (€64,000 verses €55,000 for The Sun).
Outside that, little else to report. Morning Market down 13% and Sunday down 12% year on year. The Island of Ireland Report is published on Thursday and will show the bigger picture.
|Title||July 18||June 18||June 17||M/M||Y/Y||% M/M||% Y/Y|
|Irish Daily Star||44,425||45,318||49,100||-893||-4,675||-2%||-10%|
|Irish Daily Mail||30,200||30,346||40,127||-146||-9,927||0%||-25%|
|The Daily Telegraph||2,041||1,946||2,159||95||-118||5%||-5%|
|Daily Star – Sunday||14,331||13,975||16,425||356||-2,094||3%||-13%|
|The Sun on Sunday||50,278||52,269||53,455||-1,991||-3,177||-4%||-6%|
|The Mail on Sunday||60,822||60,335||77,457||487||-16,635||1%||-21%|
|The Sunday Telegraph||1,635||1,604||1,802||31||-167||2%||-9%|
|The Sunday Times||70,567||71,821||76,318||-1,254||-5,751||-2%||-8%|