ABC Circulation Jan June 2015 – revised!

Clarity:  Now, I’ve had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there – now. Their cert was not there this morning or even at lunchtime so I can’t understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon – I can’t understand why it was not clarified. Furthermore, two emails remain unanswered from this morning – which would have shed light some of the going’s on.  

Sunday Market:

Note: If it doesn’t rain…. earlier version I compared the News trade 2015 number to the total sale last year for the The Sunday Independent – it’s actually down is down 3% to 213,000. The magic of 94% actively purchasing their title and 6% multiple copy sales keeps them up above the 210,000 plateau this time out. The Sunday World fell sharper, down 10% to 178,000 and there’s no corrective surgery on the number with 100% actively purchased. The Sunday Business Post did better than the market with a 4.5% drop to 32,000 and a marginal increase in multiple copy sales.

The Tabloids are down below the market drop with the Daily Star Sunday dropping 19%, but as they make little or no effort in the Irish Market, this is to be expected. The Sun on Sunday, although falling, is doing ‘better’ than the market as a whole only dropping 4%. On the other hand the Sunday Mirror dropped 14% over the year to 30,000. I think The People have given up and are back 18% in the year.

The Mail on Sunday shows a decrease of 9,000 or 10%, but their circulation is volatile on the back of multiple copy sales and promotions.

Table: Sunday ABC Circulation 2015 Jan-June

Publication JJ 2015 JJ 2014 Diff ‘000 Diff %
Sunday Independent  213,549 220,565 -7,016 -3%
Sunday World 178,867 198,260 -19,393 -10%
Sunday Business Post 32,498 34,012 -1,514 -4%
         
Daily Star Sunday 16,138 19,877 -3,739 -19%
The Sun (Sunday) 53,047 55,417 -2,370 -4%
Irish Sunday Mirror 30,586 35,467 -4,881 -14%
The People 11,340 13,759 -2,419 -18%
(Total Tabloid) 289,978 322,780 -32,802 -10%
Sunday Express 3,165 3,486 -321 -9%
Mail on Sunday 90,399 100,082 -9,683 -10%
         
Independent.on Sunday        
The Observer 4,860 5,319 -459 -9%
Sunday Telegraph 2,274 2,528 -254 -10%
Sunday Times 82,748 91,841 -9,093 -10%
         
Total Sunday 719,471 780,613 -61,142 -8%

The Sunday Times is also back 10% to 82,000. It has to be remembered that during the year they had a price increase from €2:80 to €3:00 which, although still the right side of a bad price point, may have had a negative effect on sales. The price increase, in overall revenue terms, is marginally working in their favor at this point by about 3% I’d estimate.

The rest of the papers are small in number and have little impact on the market.

The Sunday market is down 8% on the year and the more alarming metric would be the rate of change graph below which shows a reversal for fortunes.

Graphics: Sunday Market

sunday market 2015jj

sunday sales

rate2

Morning Market

A cert was finally released for the Irish Independent and they stand at 109,000 a drop of 2.5% on the year. In that figure is 85% actively purchased down from 87% last year – so proportionally there’s a greater reliance on the Multiple copies sales in this period.   

The Irish Times is down 5% to 76,194 dropping below the eighty mark but is on par with the market which showed a 5% fall. Their actively purchased dropped over the year from 89% to 88%.

The Examiner too is back 5% to 33,000 and they have an insignificant number of bulks and multiple copy sales.

Like the Sunday Market the Tabloids suffered more that the morning market. Collectively they are down 8% with The Daily Mirror dropping 14% to 43,000. The Sun and Daily Star are down 5% each with The Sun marginally ahead of The Star.

The Daily Mail is doing better than the market down 1% and, again, the other papers are small in terms of numbers. 

Table: Morning Market Sales 2015 Jan-June 

Publication JJ 2015 JJ 2014 Diff ‘000 Diff %
Irish Independent 109,524 112,383 -2,859 -2.5%
Irish Times 76,194 80,332 -4,138 -5.2%
Examiner 33,198 35,026 -1,828 -5.2%
         
Daily Mirror 43,250 50,263 -7,013 -14.0%
Irish Daily Star 57,658 60,998 -3,340 -5.5%
The Sun 57,702 60,711 -3,009 -5.0%
Tabloids 158,610 171,972 -13,362 -7.8%
         
Daily Express 2,588 2,785 -197 -7.1%
Irish Daily Mail 49,876 50,503 -627 -1.2%
Daily Telegraph 2,612 2,726 -114 -4.2%
Financial Times 2,371 2,462 -91 -3.7%
Guardian 2,561 2,792 -231 -8.3%
The Times 2,348 2,182 166 7.6%
         
Total 439,882 463,163 -23,281 -5.0%

 

Graphics: Morning Market

morning market

total market

rate of change