The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races.
The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also saw decent increase adding 2,600 on the month.
The shining light on the Sundays was indeed The Sun – Sunday with a massive 15% increase on the previous month or a lift of over 8,000 on the month. It’s unique in the table as it’s the only paper (bar the Sunday Post) selling more than it was the previous August. The ‘quality’ section of the Sunday papers also saw a lift in sales and the Sunday Times added 2,000 to bring it back over the eighty mark.
The market was up 3% on the month but down 7% on the previous year.
| Title | Aug-15 | Aug-14 | Jul-15 | Y/Y | M/M | % Ch Y/Y |
| Daily Mirror | 42,263 | 49,488 | 41,236 | -7,225 | 1,027 | -15% |
| Daily Record | 378 | 528 | 337 | -150 | 41 | -28% |
| Irish Daily Star | 59,715 | 61,409 | 55,480 | -1,694 | 4,235 | -3% |
| The Sun | 61,365 | 62,064 | 60,543 | -699 | 822 | -1% |
| Tabloids | 163,721 | 173,489 | 157,596 | -9,768 | 6,125 | -6% |
| Daily Express | 2,895 | 3,016 | 2,778 | -121 | 117 | -4% |
| Irish Daily Mail | 46,538 | 46,121 | 43,875 | 417 | 2,663 | 1% |
| The Daily Telegraph | 2,825 | 2,969 | 2,737 | -144 | 88 | -5% |
| Financial Times | 2,281 | 2,261 | 2,325 | 20 | -44 | 1% |
| The Guardian | 2,699 | 2,936 | 2,604 | -237 | 95 | -8% |
| The Times | 2,874 | 2,601 | 2,656 | 273 | 218 | 10% |
| Morning Market | 223,833 | 233,393 | 214,571 | -9,560 | 9,262 | -4% |
| Daily Star – Sunday | 15,730 | 20,727 | 16,194 | -4,997 | -464 | -24% |
| The Sun/NotW | 62,679 | 57,227 | 54,507 | 5,452 | 8,172 | 10% |
| Sunday Mail | 804 | 1,005 | 1,050 | -201 | -246 | -20% |
| Sunday Mirror | 29,862 | 36,418 | 29,957 | -6,556 | -95 | -18% |
| The People | 10,964 | 13,231 | 11,451 | -2,267 | -487 | -17% |
| Sunday Express | 3,350 | 3,719 | 3,296 | -369 | 54 | -10% |
| Sunday Post | 819 | 557 | 880 | 262 | -61 | 47% |
| The Mail on Sunday | 78,095 | 93,351 | 82,838 | -15,256 | -4,743 | -16% |
| The Observer | 5,039 | 5,658 | 4,809 | -619 | 230 | -11% |
| The Sunday Telegraph | 2,544 | 2,770 | 2,366 | -226 | 178 | -8% |
| The Sunday Times | 80,600 | 87,473 | 78,541 | -6,873 | 2,059 | -8% |
| Sunday Market | 290,486 | 322,136 | 285,889 | -31,650 | 4,597 | -10% |
| Total Market | 514,319 | 555,529 | 500,460 | -41,210 | 13,859 | -7% |
